Pure Accelerate lanyardsIt’s good to be in Texas for Pure//Accelerate. It’s going to be a fully loaded few days of technology, networking, and a bit of fun to round things out. We can’t make it all work and no play, right?

The main conference starts with this evening’s welcome reception in the expo hall at the Austin Convention Center. But today is really all about the Global Partner Forum (GPF).

Global Partner Forum

“Everything we do in the marketplace is a reflection of the work we do together,” said Pure VP Michael “Sot” Sotnick, to kick off the morning’s partner keynote. Our teams and partners spent the day focused on strengthening connections and identifying new ways to bring better joint technology solutions to you, our customers.

With speakers across Pure’s leadership team, including President David “Hat” Hatfield, CEO Charlie Giancarlo, and a host of others, it was a full day of announcements, strategy, and focus around joint success. 

Three words to remember: Simple, seamless, sustainable. You’ll hear them a lot this week as we talk about our focus on giving you more ways to get to most from your data. 

“We don’t do complicated. We do simple,” explained Rob Lee, chief technologist. “Our products are incredibly complex, but we put a ton of work into them to make them simple to use.” The customers I talked to today agree.

Pure TAP Program

Today we announced the introduction of Pure’s Technology Alliance Partner (TAP) Program for technology and solutions partners. “The TAP Program represents a significant step forward in our technology alliance ecosystem,” said Katie Colbert, Pure’s VP of Alliances. “By investing resources into integrations with our partners, we can enable customers to quickly and confidently extend the value of their investments through an active network of integrated and validated solutions.” The program provides a structured framework for partner engagement, go-to-market activities, and solution development. Member partners have access to APIs and SDKs to support strategic integration.

Getting Down to Business

Tonight includes the official welcome reception and opening of the Pure Expo space. It promises to be an energetic combination of food, drink, and demos (not necessarily in that order). 

Tuesday marks the official start of the full conference with the keynote. Attendees will hear from speakers focused on the modern data experience and what it means for your business. Our execs will outline new announcements across the product portfolio—all focused on helping you get more from your data with less effort. We’ll also hear directly from customers including AWS, Delta, and Element AI about how they’re getting more from their data. 

Be sure to check the blog and newsroom on Tuesday for all the latest announcements and perspectives from our technical teams.

Doing Good with Pure Good

While we’re here in Austin, the Pure Good Foundation will be working with Austin-based nonprofit Girlstart. Girlstart’s mission is to increase girls’ interest and engagement in STEM. All conference attendees will have opportunities to participate and make a difference. It’s a great opportunity to connect with the people who will be developing the future of technology. 

Watch our blog and social channels throughout the week for updates and news from Austin.