As the transition from legacy performance disk to All Flash Arrays is taking place, it’s an opportune time for vendors to not only deliver better storage products, but also a better overall customer experience – one that seeks to put the customer first and gets rid of traditional big storage practices. At Pure Storage, we focus a lot of effort not only on building better storage technology, but also on building a better storage company. And, to date we’ve done some pretty innovative stuff:
Within a short timespan, Pure’s innovative approaches have made a tremendous impact on customers and the storage industry as a whole. Over the past few months, EMC and HP have made business program announcements of their own: The EMC XPECT MORE Program and HP 3PAR Get 6-Nines Guarantee respectively. Overall, we view this as a great move for the industry. And, it’s hugely gratifying to see Pure’s focus on building a better storage company push EMC and HP to up their game in driving business model innovation. However, as too often is the case, just because two things sound alike doesn’t mean they are alike. Let’s look at how the EMC and HP 3PAR programs stack up to Pure Storage Forever Flash.
In Part 1 of this post, we’ll cover the EMC XPECT MORE Program and follow up with Part 2 on HP 3PAR 6-Nines Guarantee.
EMC XPECT MORE PROGRAM
The EMC XPECT MORE Program has the following key parts:
You can read the details in the EMC XPECT MORE PROGRAM Supplemental Terms and Conditions here.
XPECT MORE PROGRAM ANALYSIS
We liked the general premise of the program, as it signaled that EMC may be changing its business practices (for example to reduce what we call Maintenance Extortion – a Big Storage practice of pricing maintenance in such a way that rates start low but are increased substantially when customers come back to renew their “out year” maintenance).
But, we’re puzzled as to why the XPECT MORE PROGRAM is so limited. Here’s several areas where we #XpectedMore from EMC:
Comparing Pure Storage Forever Flash with EMC XPECT MORE Program
Here’s a summary comparison of Pure Storage vs. EMC XPECT MORE Program:
Customers should be asking EMC why the benefits of XPECT MORE Program are temporary and NOT the standard way of doing business across ALL EMC storage products. After all, if EMC is genuinely invested in offering a competitive warranty and SSD replacement coverage, and ending Big Storage practice of Maintenance Extortion, why limit to XtremIO and why place an arbitrary time limit for eligibility?
With the Pure Storage FlashArray, every customer receives a competitive 3 Year hardware warranty and SSD replacement coverage (including wear) remains in place for as long as any Pure support contract is in place, even if it is well beyond 7 years from time of initial purchase of FlashArray.
Similarly, Forever Flash is available with every FlashArray purchase – no time limit for eligibility. Customers can reset their maintenance at the then-current rates on the entire array at the time of an upgrade to their FlashArray with Fresh Every Upgrade and/or extend the array lifecycle with an upgrade to new controllers with Free Every Three.
Forever Flash is enabled by Pure’s advanced hardware architecture: Stateless, upgradable controllers; Expandable storage; Non-disruptive everything – all without downtime, performance loss, or planned outages.
Hopefully, that gives you a taste for the EMC XPECT MORE Program and how it compares with Forever Flash (and Pure Storage overall). We hope customers will take the time to learn more about Forever Flash: read the data sheet, download the independent brief from Enterprise Storage Group, or drop us a line and we’ll be happy to show you how much FlashArray with Forever Flash can save you over EMC XtremIO with XPECT MORE Program.
Interested in reading our analysis of the HP 3PAR Six Nines Guarantee? Read Part 2