Once in a generation, a single, powerful force in technology often emerges with enough potential energy to cause a tectonic shift felt by all organizations in every industry. Artificial Intelligence (AI) is that defining force of our generation. New leaders will arise, enabling the world to reimagine what\u2019s possible, while today\u2019s leaders will become laggards in their own industries, all based on their response to the question of AI. The question is no longer \u2018if\u2019, but \u2018how fast\u2019. \r\n\r\nForward-thinking organizations are tapping the power of AI to turn their data into revolutionary products and services, many of whom built their AI infrastructure on Pure Storage and NVIDIA. Global Response, a leading business process outsourcing company serving renowned brands such as Toyota and Lacoste, turned to AI to develop a state-of-the-art contact center system to deliver personalized customer experiences with real-time transcription and analysis of support calls. Their solution is powered by Pure and NVIDIA. \r\n\r\nWhy aren\u2019t more enterprises rushing to become an AI-first organization? \r\n\r\nHere\u2019s the problem. All the skills enterprises learned over the past 50 years to drive innovation and competitive edge are not enough. They have built skill sets and infrastructure on software 1.0, where human experts write software based on their domain knowledge. In the new era of software 2.0, where software writes software based on massive amounts of data, everything is different, from human skills to infrastructure. So, enterprises are stuck with more questions than answers, and their AI initiatives are held back by the complexities of do-it-yourself technologies.\r\n\r\n\r\n\r\nToday, we are pleased to announce AIRI\u2122, the industry\u2019s first complete AI-ready infrastructure. Architected by Pure and NVIDIA, AIRI has one mission: to bring AI-at-scale to every enterprise by shattering the barriers of infrastructure complexities encumbering organizations who aspire to be AI-first. \r\n\r\n\r\n\r\nEngineered as a fully integrated software and hardware solution by Pure and NVIDIA, AIRI represents the most advanced solution ever built for scale-out AI. AIRI is powered by FlashBlade\u2122, the industry\u2019s first storage platform architected for modern analytics and AI, and four NVIDIA DGX-1\u2122 supercomputers, delivering four petaflops of performance. AIRI is supported by the NVIDIA GPU Cloud deep learning stack and the AIRI Scaling Toolkit, enabling data scientists to jumpstart their AI initiatives in hours, not weeks or months. \r\n\r\nThe inspiration behind AIRI are our customers, trailblazers of their own industries, who look past the \u201cthis is how it\u2019s always been done\u201d approach to solve big problems. Customers like Paige.AI, a startup on a mission to fight cancer with AI. While pathology is the cornerstone of most cancer diagnoses, today\u2019s practices rely on manual approaches developed more than a century ago. Armed with 25 million pathology slides and images, one of the world\u2019s largest datasets from Memorial Sloan Kettering Cancer Center, Paige.AI deployed NVIDIA DGX-1 systems and Pure Storage FlashBlade to turn that data into AI-powered applications. \r\n\r\n\r\n\r\nWhen working with customers like Paige.AI and other AI pioneers, Pure and NVIDIA learned a lot about deploying real-world AI infrastructure. Best practices were documented, skills were hardened, and tools were developed. In a single solution, AIRI represents all of these things so all enterprises can benefit from the work of these trailblazers. \r\n\r\nSo what will you do with your data? \r\n\r\nSome organizations, like Paige.AI, are tackling humanity\u2019s biggest challenges like cancer. Others, like Global Response, are transforming business practices to deliver superior customer experiences. It always starts with data, and AIRI offers every enterprise the ability to turn their data into new possibilities. \u00a0\r\n\r\nAI is the force to drive innovation in this generation, and AIRI represents a giant leap enabling enterprises to harness that force today. AIRI is here and now, shipping today, and customer-proven. If your organization is looking to be AI-first, we encourage you to get started with AIRI. To learn more, visit us at www.purestorage.com\/airi.