If Barcelona\u2019s Fira Gran Via conference center had a spirit animal, it could be a segmented worm\u2014it\u2019s a series of halls connecting by a central walkway. Last week, more than 14,000 VMworld 2019 Europe attendees filled the hallways (up from 13,000 last year). As usual, VMware\u2019s announcements didn\u2019t disappoint.\u00a0\u00a0\r\n\r\nVMware has posted the general session keynotes on its website. Hosted by CEO Pat Gelsinger and COO Sanjay Poonen, Day 1 focuses on new announcements. Day 2, hosted by Executive Vice President Ray O\u2019Farrell, centers around demos. Tanzu was particularly impressive. \r\n\r\nPure Storage\u00ae was a Gold sponsor and the booth was a great success with a central floor location that featured a FlashStack\u2122 converged infrastructure tower. The tower attracted much attention as Pure architects partnered with the Cisco teammates to show its VMware integration and simplicity by design. Thanks to my colleague Craig Waters for organizing the system with our Cisco partners as described in his pre-VMworld post.\u00a0\r\n\r\nWe showed more than 20 demos showcasing Pure\u2019s comprehensive integration with VMware products and joint solutions. Visitors to the booth kept our European sales team and VMware solutions experts busy in discussions\u2014and passing out snazzy Pure Storage socks and stickers (of course).\r\n\r\n\r\n\r\nPure team members also presented on a variety of topics in the AWS and Veeam booths, as well vBrownbag sessions. Thanks to the presenters and our strategic partners for inviting us to speak!\r\n\r\nPure\u2019s VMware solution team held technical workshops for customers and partners to dive into the technology of the Pure\u2019s integration in areas like VMware vVols, vCF, SRM, and vRealize Suite. Our technical team enjoyed the opportunity to interact with attendees and share a hearty breakfast before the breakout sessions.\u00a0\r\n\r\nPure had three breakout sessions that Cody Hosterman, Pure\u2019s Technical Director, nicely outlined in his pre-VMworld blog post. Cody successfully repeated his breakout session on an introduction to vVols and another on core storage best practices that had received top ratings at VMworld San Francisco.\r\n\r\nWell, another year of successful VMworld events has finished. As VMware develops new solutions like NVMe-oF support, vVols.next, and VMware Cloud Foundation integration, the Pure Storage team will be actively working with VMware to build better solutions for our mutual customers.\r\n\r\nUntil next year. Or as they say in Catalan, \u201cFins l\u2019any que ve, els millors desitjos!\u201d\r\n\r\nResources: Dig into Pure\u2019s VMware Solutions\r\nPure has the industry\u2019s simplest Virtual Volumes (vVols) implementation. Watch our videos to learn more about how you can benefit from FlashArray\u2122\u2019s agility and control for VMware environments.\r\n\r\nExplore how Pure solutions help you bridge private and public clouds. With true hybrid operations, you can build your cloud, run applications anywhere, and protect data everywhere.\r\n\r\nTop 10 Reasons to Use Pure Storage with VMware vVols, an ebook from IT Brand Pulse, gives you a background on vVols, then provides 10 examples of why leads in the development of useful vVols storage solutions.