Linda Moffat is the Global Sr. Marketing Solutions Manager for BMaaS & as-a-Service Offerings at Pure Storage. Linda works on the design and joint solution GTM items (including messaging, positioning, marketing materials) to enhance the solution offerings. She leads cross-functional awareness and enablement efforts internally and externally. She works on the competitive analysis and the creation of TCOs. Linda is engaged in presenting at executive briefings, sales calls, events, and webinars to promote and inform customers about the value of Pure Storage. She supports analyst relationship efforts to ensure Pure Storage appears in the right industry reports and publications. Linda has worked for technology companies for over 20 years, including Gartner for nearly 9 years. In addition, she ran her own Sustainability/ESG firm.