All datacenters aspire to what the cloud model delivers: becoming substantially less expensive and time consuming to procure, dramatically more agile and easier to manage. Information technology should be simple—your smartphone does not require thousands of pages of manuals or take weeks to get up and running; there’s no excuse for today’s information technology to be complicated and services-intensive.
This is why traditional on-premise IT is being so dramatically disrupted. We are seeing applications and workloads migrate from legacy infrastructure to a variety of cloud models, including Infrastructure as a Service (IaaS)—a.k.a. public cloud, Software as a Service (SaaS) and home grown clouds.
To better understand this seismic shift away from traditional on-premise IT, we turned to the experts at IDC, who provided the segmentation below:
Not surprisingly, IDC anticipates that by 2019 the majority of datacenter spend will be for technology that supports the cloud model as cloud segments grow and traditional on-premise IT shrinks. Public cloud services like Amazon Web Services (AWS) and Microsoft Azure will represent 12 percent of the market, while 39 percent is in other clouds. It is within these other cloud markets that Pure Storage has enjoyed substantial success to date:
The other key reason for building your own cloud is that it can save money if the business operates at scale. Pure Storage is more efficient in hardware utilization (>5X data reduction, no dual mirroring and high-availability rather than multiple servers) than public cloud performance storage, and the business can avoid paying the more than 30 percent mark up on power, cooling, floor space and operations.
What about public cloud? While Amazon, Microsoft and Google preside over three of the largest datacenter footprints in the world, they represent a minority of cloud-oriented datacenters. Keep in mind, much of this footprint is consumer cloud (Amazon eCommerce, Google Search & YouTube) and SaaS (Microsoft Office 365, Gmail for Work). To be clear, significant portions of the cloud market are not available to us or to our competitors, as we expect hardcore do it yourselfers such as Google and Amazon are going to continue to make their own storage. Meanwhile, we will continue to focus on the enormous cloud market that is available to Pure.
Rethinking datacenter storage. Immensely exciting and turbulent times lay ahead for datacenter storage. Legacy storage solutions, designed more than twenty years ago, are being rendered obsolete by the dual disruptors of flash memory and the cloud (see our recent blog This Is Your Father’s Storage Industry, But Not for Long). Pure Storage, with principal talent from Apple, Google and Facebook, crafted its storage platform in anticipation of both flash and cloud disruptions. The fight is on to see which storage solutions will deliver the most compelling value in this new environment.
Storage customers and partners: please do your homework on your prospective vendor’s storage technology and business model. Simply continuing to buy from your current vendor is too risky given the multi-dimensional disruption underway.