Competition

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Beware of FUD from old-school vendors

You can’t teach an old dog new tricks. This adage is true in technology architectures. Aging tech constructs ultimately collapse under their own weight, and in every market, a ...

Some Questions To Consider If...

It’s that time of year: the time when the air gets colder, warm drinks become the norm, sweaters come out of storage, and NetApp customers make their annual ...

NVMe: Pure Storage & Dell EMC’s...

Non-Volatile Memory Express (NVMe) is becoming the primary protocol for interconnecting modern storage technologies both within storage arrays and between storage arrays, storage networks, and...


SAP HANA on HCI – Beyond Headlines

We love SAP’s strategy of working with all partners in an effort to give customers greater and greater choice. As a result, there are now numerous options in ...

NetApp goes all in with server side...

In 2017 NetApp announced the acquisition of Plexistor during their annual customer conference in Las Vegas. Plexistor comes from the newly defined world of “Software Defined Memory” (SDM). ...

Our Customers Made Me a Believer

Just a few months ago, I was evaluating a number of exciting career opportunities. Pure wasn’t on my radar. I didn’t know a soul at Pure. I’ve heard ...

Data Reduction Efficiency: All storage...

When Pure Storage set out to create FlashArray, a primary objective was how to bring the higher Tier-1 performance that all-flash technology offered over conventional disk-based systems to ...

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