Gartner just issued its third annual Magic Quadrant for Solid-State Arrays. Pure is proud and honored to be positioned as a LEADER for a third year. The report is a great read to both understand the SSA vendors as well as the SSA/AFA market overall, which as flash replaces disk en masse, is quickly becoming synonymous with the overall enterprise storage market. The “famous visual” is below and you can get the full report HERE.
Customers – The MQ’s North Star
What makes the Gartner Magic Quadrant impactful, and the “big daddy” of all analyst reports, is that it is derived both from a large amount of direct customer feedback – the North Star, as well as the analysis work of a team of analysts at Gartner. Gartner’s unique perspective on the market is derived from their many interactions with end users and the breadth and depth of these conversations. Every year when I read the report it just “feels” like a very accurate reflection of the state of the market as a whole – at least from my perspective as someone in the market at the street level every day.
State of Pure: Customers at the Center
Each year the Magic Quadrant gives a short summary of each vendor’s strengths and cautions. It’s a great reality check as a vendor on market perceptions.
At Pure we’ve long focused on three core strategies for success:
It was super-gratifying this year to read Gartner’s assessment of Pure’s strengths, which I think you’ll see aligns with these core Pure strategies perfectly. I’ve illustrated each of these with a few recent customer quotes to give you a sense for how these strengths impact customers directly:
“Pure Storage demonstrates that it understands customer pain points through successful pricing and guarantee programs for controller upgrades, SSD warranties and maintenance pricing.”
Evergreen Storage in action! Here’s what customers have to say:
“Pure has shown that it can develop new products and has maintained its cadence of gaining mind share in the market by expanding solid-state array use cases.”
From four generations of FlashArray and Purity operating environment to now introducing FlashBlade, we’re doubling-down on product innovation, which enables customers to truly consolidate into an all-flash data center:
“The vendor [Pure] has gained customer trust by demonstrating it is reliable, stable and easy to work with, and thus enjoys high levels of customer satisfaction.”
Nothing is more important to Pure than customer trust and satisfaction, and we look to demonstrate it every day in every department at Pure. A few examples:
THANK YOU – and let’s keep raising the bar together!
To all the thousands of Pure customers worldwide – Thank You. We do this for you, and we obviously couldn’t have done it without your trust in us and your partnership to help us constantly build better products and a better company.
The storage market is fiercely competitive, and that competition is a great thing for everyone. So help us raise the bar for next year! Keep the feedback flowing, we’re listening, and we’ll never stop innovating.