Wow. We think a lot has changed in the 6 years since Gartner introduced the Magic Quadrant for Solid-State Arrays including the customer experience.
From a customer standpoint, digital transformation and a drive to operate IT more efficiently have made flash mainstream in the data center. On the product front, cost and density improvements have helped solid-state arrays (SSAs) to shift from expensive and niche to relatively affordable and mainstream.
According to Gartner:
Every major storage vendor has pivoted its focus and growth on all-flash offerings. Still, most are hampered by legacy technology that can’t fully take advantage of the potential of flash.
We applaud Gartner for leading the charge in showing shifts in the market with a brand new report, the Magic Quadrant for Primary Storage, that replaces the previously published Magic Quadrant for Solid-State Arrays and Magic Quadrant for General-Purpose Disk Arrays.
Pure Storage’s customer focused culture means we’ve been aligning ourselves with changing customer expectations in order to deliver a modern data experience. We are very proud to be acknowledged as a Leader in the new Gartner Magic Quadrant for Primary Storage.
 Gartner Market Share: Market Share: External Storage Systems, All Countries, 2Q19 Update, Suzie Low, John Monroe, Roger W. Cox, Andrew H Kim, Robert Preston, Wataru Katsurashima, 20 September 2019
Flash was only the beginning. Pure set out on a mission 10 years ago to make data as accessible as possible. We have delivered on that promise with the award-winning FlashArray™, the Evergreen™ business and technology model that keeps your storage fresh and modern, Pure1® cloud-based proactive management and support, and delivery of FlashArray as both CAPEX and OPEX or Pure as-a-Service models.
Gartner Market Share: Market Share: External Storage Systems, All Countries, 2Q19 Update, Suzie Low, John Monroe, Roger W. Cox, Andrew H Kim, Robert Preston, Wataru Katsurashima, 20 September 2019
And now, with new media options coming to market such as Storage Class Memory and QLC, there is a new opportunity to make things better for customers.
Just last month at the Pure//Accelerate conference, we announced—and are shipping as generally available—two new innovations that enable Pure to expand our market and satisfy even more customers.
First, we announced a high-performance DirectMemory Cache solution for FlashArray//X with Storage Class Memory for the most demanding databases.
Second, we announced a new capacity-optimized, hybrid competitive FlashArray//C for tier-2 workloads.
Customers are demanding that tier 1 and tier 2 storage shouldn’t be managed differently and Pure is delivering on this expectation.
Pure is proud to again be named as a Leader in the new Gartner Magic Quadrant for Primary Storage. And as we showed at Accelerate this week, we’re continuing to innovate for our customers to make sure we stay there.
Read more about Pure and other vendors in the 2019 Gartner Magic Quadrant for Primary Storage.