I consider myself to be a passionate guy on many topics: my family and friends, my profession, and helping partners bring true sustainability solutions to customers in Europe. 

What? Is my focus too narrow? I’d argue it’s not. 

For those of us lucky enough to live in the Europe/Middle East/Africa (EMEA) region, we enjoy an incredibly diverse range of climates, cultures, and histories. Yet, one thing we share is a limited amount of energy to power our homes and businesses, without causing unnecessary harm to the planet. 

Throughout my career, I’ve come to realise that embracing sustainable IT solutions helps all of us live better lives. These solutions should incorporate the four Cs of sustainability: cost, consumption models, containerisation, and climate. Each is important on its own, and all four can work together to help our partners future-proof a customer’s ability to maintain operational costs for the long term.

Cost: Can You Afford It?

Without question, the topic of budget always plays a role in deciding how to invest in infrastructure. In recent years, unprecedented factors, such as a global pandemic, have contributed to rather stagnant or flat spending plans. IDC reported that, despite a looming recession, businesses in EMEA are projected to spend 42.9% on servers and storage for cloud enablement through 2024. This will help with business continuity, disaster recovery, and security. 

But is there sustainability? Will this investment factor in the explosive growth of data? I’d argue that it’s a good starting point, provided the storage solutions deliver exceptional performance using less power and requiring fewer meters in the data center. Just like what Pure Storage® offers with FlashArray™ and FlashBlade®. Partners who work with Pure to deliver sustainability within storage and data management solutions can help identify and size the solution to fit budget requirements and support how customers consume data.

Consumption: Pay for What Is Used

There are many benefits to enabling a cloud environment; however, one key factor to evaluate is moving from a CAPEX to an OPEX cost structure. It’s an ideal situation for Pure’s Evergreen™ portfolio of solutions. These subscription solutions give customers the power to choose how they consume and deploy storage—from traditional purchases, to flexible pay-as-you-go ownership, or as a true as-a-service offering. Only Pure offers the technology, financial flexibility, and operational agility to make a customer’s data storage, management, and services work for their business. 

By not owning the IT assets that power a company, many businesses experience a reduction in costs—initially. Yet, it’s important to understand the long-term financial impact. Our partners are seeing a growing number of customers who want to move some data back on premises. That’s where containerisation can be the path to follow for sustainable infrastructures.

Containerisation: Managing the Hybrid Solution

As customers investigate how to cut the cost of cloud-based environments for more sustainable environments, they need to maintain high levels of utilisation of their data and deploy excellent management tools to ensure they keep the business up and running. Containers have become a mainstream method to manage the flow, storage, processing, and analysis of a company’s data. Having a cloud container in place boosts the overall utilisation of the resources. Portworx® by Pure Storage® is designed to be used for applications running on Kubernetes to provide:

  • A fully integrated solution for persistent storage
  • Data protection 
  • Disaster recovery
  • Data security
  • Cross-cloud and data migrations
  • Automated capacity management 

With all the improvements in energy efficiency, smaller carbon footprints, better data security, and improved management, a customer working with Pure’s global partner ecosystem gains a more sustainable IT infrastructure that ultimately does less harm to the planet. We can leverage the scale and market reach of our partners to bring these benefits to customers across EMEA. 

Climate: Lessen the Impact

I started this blog acknowledging that companies operating in EMEA face challenges in having sufficient energy to run the business, without causing an undue negative impact on the environment. Let’s admit it—the climate has an effect on everything we do. It’s incumbent on Pure and our partners to provide a data growth model that is both sustainable and allows for secure and safe expansion. 

By considering the planet in our product and solution design strategy, we’re future-proofing a customer’s ability to maintain costs for the longer term while supporting more sustainability within the world—not just for those of us lucky enough to live in such a diverse and delightful region. Pure and our partners are ready to help you lower costs and become more sustainable with your storage and data management needs. Are you ready?  

Save Yourself the Energy

Learn more about our ESG mission and commitment to a more sustainable future. 

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