CRN just announced its annual and prestigious 2019 Women of the Channel list. The leaders on this annual list are from all areas of the IT channel ecosystem and each is recognized for her contributions to channel advocacy, channel growth and visionary leadership. On behalf of Pure Storage — Congratulations to each of this year’s leaders!

Our very own Puritans, Muffin Mott, Head of Global Partner Marketing and Dena Sikes, Director of National Partners, were both featured on the list. And Muffin was also recognized by CRN in the Power 100!

Partners are essential to our success and I know the passion and enthusiasm that Muffin and Dena put in every day to help partners and Pure succeed. They are always thinking customer and partner first with an unyielding focus on the best outcome for all stakeholders.  

I took a moment to sit down with Muffin and Dena to ask them about their careers at Pure and the advice they have for others supporting the channel.

Sot: You have both worked in the tech industry for more than 20 years, what makes Pure different from the other companies you’ve worked for?

Muffin: One of the most compelling aspects of Pure, is its relentless focus on partners. They are truly at the center of everything we do. Our mission each day is to continue to empower them for success.

Dena: From my first interaction with the Pure team, I knew this company was something very special. The approach Pure takes to their customers, partners and employees was like nothing I had ever seen. Pure really set out to give the storage industry a different look and feel in the innovation of technology and the way we go to market to offer a great customer and partner experience. Going to work each day is more like “play with a purpose”, rather than a job.  We are making a difference and having a lot of fun doing it.

Sot: I can’t think of two colleagues who are more deserving of being recognized for their efforts with our partners. Why do you think it is important for CRN to continue to recognize women in the channel?

Muffin: The industry continues to recognize the importance of having a strong community of women leaders in the channel. It’s thanks to organizations such as CRN, which make this their focus with its Women of the Channel awards, that more and more women continue to lean in, be encouraged and feel empowered in the IT channel.

Dena: Having diversity brings out such a different perspective in the way we look at the business. If we only have one way of thinking, business will grow stagnant. Women bring diverse perspectives and can inspire creativity while driving innovation. Recognizing women and their expertise in IT will attract even more talent. Women are making a difference and deserve to be recognized for their accomplishments.

Sot: What accomplishment are you most proud of during your time at Pure?

Muffin: I am super excited and proud of Pure’s new Global Partner Marketing team. With partners being at the core of our business, we’re driving go-to-market initiatives and readiness programs to activate all routes to market globally.

Dena: During my five years at Pure, I have mentored six different Pure associates, with one of them being promoted into a leadership role. To see the progression these Puritans have made over the years has been incredibly rewarding.  A strong mentor program is vital for a company’s success to ensure young talent is being developed as future leaders.

Sot: What is your advice for your peers working with partners?

Muffin: Our partner community is the key to our success and it is important that together we nurture and empower our partners. Lastly, you should always listen to partners as they are a valuable source of insights to customers and the competition.

Dena: Our partner community is critical for Pure. With a company that is 100 percent channel, we view our partners as a true extension of the company. My advice to my peers is to build out a channel that exists of strong relationships and trust. That will come from ensuring we are educating them on the Pure value to our customers and we continue to be laser focused on partner profitability.  

Check out the complete 2019 Women of the Channel list, which will be featured in the June issue of CRN Magazine and online at