I’m proud to share that for the eighth consecutive year, Gartner has recognized Pure as a leader in storage. And for the second year in a row, Pure is a leader in both the Ability to Execute and Completeness of Vision axes in the recently published 2021 Gartner Magic Quadrant™ for Primary Storage.

I came to Pure a little over a year ago because of Pure’s leadership and what I had heard from customers: both in terms of talent and also technology. I have always felt that Pure was exceptional at meeting customer needs, taking the FIRST mover advantage, and disrupting the industry norm. And then there are the human beings who work at Pure and the culture the company has created: it’s built on a foundation of respect, trust and doing what’s right for our customers. The human leadership and the technology leadership combine to make Pure a very special place, and on a day like today I am grateful to call myself a Pure employee.

Validation of a Vision

We recently celebrated our 12th anniversary here at Pure Storage, and the publishing of this Magic Quadrant™ also feels like a good time to step back and think about what was once a crazy, far out there vision is now a standard across enterprise data centers. As a small startup, it was probably too visionary to imagine becoming a leader on both axes of one of the industry’s most respected analyst reports, in both the ability to execute and completeness of vision.

Pure saw the problems in enterprise storage: complexity, cost and poor customer experience were the norm of a never ending purchase and replacement cycle that occurred every three to five years. Pure started with a belief that there had to be a better way, with flash as the disrupting technology that would act as the fulcrum to deliver it. We set out to deliver the vision of data storage that was as easy to deploy and use as a consumer product.

There were the technical challenges.  How do you bring effective cost per terabyte close to the level of disk-based arrays? How do you find ways to make SSDs last for three to five years under data center workloads? How do you really innovate in data reduction, resiliency and productivity  in a market that has been crowded for years?

But beyond the technical challenges, perhaps the biggest hurdle was helping customers believe they could use an unproven technology with their most mission-critical apps. Now no one questions it: flash dominates in the world’s most performance sensitive and demanding applications. This is an amazing time to take a step back and see how Pure’s vision has been validated. Now we stand on the cusp of disrupting the data storage market again.

Why Customers Choose Pure

This placement also follows being one of only three vendors to receive the Customers’ Choice recognition, and the only vendor for which 100% of the reviewers expressed a “willingness to recommend” in the May 2021 Gartner Peer Insights Customers’ Choice for Primary Storage Arrays.

In addition to FlashArray being positioned in the Leaders Quadrant in the 2021 Gartner Magic Quadrant™ for Primary Storage, FlashBlade was also recognized as a Leader in the 2021 Gartner Magic Quadrant™ for Distributed File Systems and Object Storage.

The common thread between the leadership position in both of these Gartner reports is our customers and the trust they place in us with their most critical asset—their data. We’re lucky to partner with technology leaders and innovators who inspire us to innovate faster to solve their hardest data challenges.

Here are just a few recent customer stories that showcase how Pure helps organizations increase agility and resilience in their business operations. Pure enabled:

Innovations in 2021

In 2021, FlashArray™ delivered on its Evergreen™ promise to provide industry-leading new features and solutions that continuously help our customers improve their desired outcomes. Here are a few of the highlights:

  • Unified file and block storage
  • ActiveDR™ for simplified, near-zero RPO global disaster recovery
  • Fibre Channel support for NVMe over Fabrics and ActiveCluster™
  • Ransomware remediation with SafeMode™ snapshots
  • Pure Cloud Block Store™ for Azure
  • Portworx® integration with FlashArray for Kubernetes
  • VMware Tanzu integration with FlashArray and Portworx
  • AIOps with improved VM Analytics and workload planning with Pure1 Meta®
  • Pure as-a-Service™ expands with FlashStack® Cloud-Smart Infrastructure and Portworx Cloud Consumption model

Thank You for an Incredible Year—More Awaits in 2022

2021 was a monumental year for Pure Storage. We released significant new features and saw incredible customer and community growth. And we can’t wait to share what we have in store for you in 2022. We previewed some of it with the announcement of Pure Fusion™, an industry-first, self-service, autonomous storage platform that marries the best of enterprise storage with the agility and scalability of the cloud. We’re excited to bring Fusion and other exciting innovations to you in 2022. We owe this momentum to the thousands of customers with us on our journey. We can’t do this without you.

 Download the 2021 Gartner Magic Quadrant™ for Primary Storage


Gartner, Magic Quadrant for Primary Storage, 11 October 2021, Jeff Vogel, et. Al.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER and Magic Quadrant are registered trademarks and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.