e-finance, at the forefront of Egypt’s digital transformation, proudly announces a groundbreaking partnership with Pure Storage, a global pioneer in data storage technology and services. This historic collaboration marks Egypt’s first-ever cloud partnership, poised to reshape the landscape of cloud services and revolutionize the way businesses harness the power of data.

The synergy between e-finance and Pure Storage presents a game-changing opportunity for businesses to access cutting-edge solutions through the revolutionary concept of storage as-a-service (STaaS). With a strong focus on providing a seamless and agile user experience, this partnership leverages a hybrid cloud architecture to deliver next-generation storage solutions in the Egyptian market.

This strategic partnership will enable e-finance to offer a comprehensive suite of unique integrated solutions to organizations across various industries. From persistent storage and data protection to disaster recovery, data security, cross-cloud, and data migrations, to automated capacity management tailored for applications hosted on Kubernetes, e-finance is poised to deliver a holistic and future-ready approach to cloud storage.


Omar Akar, Regional Vice President for Middle East, and Africa at Pure Storage, shared his insights on the significance of this collaboration: “Our portfolio of solutions will enable e-finance to offer its customers a fully automated, as-a-service infrastructure. As multi- and hybrid-cloud deployments become more important to customers to enable their most critical applications, partners are looking for solutions which enable this hybrid approach and bridge across both current and future cloud-native applications. In addition, as sustainability moves up the corporate agenda, customers require technology which supports their green ambitions, and we will enable e-finance to help its customers embrace an efficient and sustainable future.”

Atef Mohamed, Cloud Director at e-finance, is excited about the partnership: “Teaming up with Pure Storage is a game-changer in Egypt’s cloud market. In an era where cloud services become vital for organizations to transform, this partnership showcases our commitment to offering innovative solutions that empower businesses to thrive in the digital landscape.”

This partnership holds immense potential. e-finance is set to redefine Egypt’s cloud services landscape with a focus on innovation, high performance, mission-critical SLAs, and cost optimization. Simultaneously, Pure Storage’s cutting-edge advancements in data storage technology complement our approach. Together, we embark on a journey to reshape the business landscape, foster innovation, and create new opportunities.

About e-finance: e-finance is Egypt’s pioneer developer of digital payment infrastructures and is renowned for its comprehensive network management solutions and end-to-end process services. e-finance was founded in 2005 with the goal of constructing and operating the Egyptian government’s financial network and over the years has made various strategic pivots until it transformed into a fully-fledged technology-focused investment group that became listed on the Egyptian Stock Exchange (EGX) in 2021. e-finance for Digital Operations is e-finance Investment Group’s flagship subsidiary utilizing a fully integrated system of end-to-end payment infrastructures to develop and operate financial networks and to provide government, businesses, and consumers with a broad and innovative suite of digital products. We provide innovative cloud solutions via the “e-finance Cloud” Line of business. e-finance is a sovereign Accredited Security-driven multi-cloud platform, offering full-fledged public cloud services catalog with a wide range of 150+ products.

Learn about how Pure helps financial organizations harness the power of data