This blog was originally published in January 2022. See Pure Partner Program’s 2023 enhancements here!

The one thing I truly love about my job here at Pure Storage® is that I get to work with partners across all routes to market (RTMs), all around the world. It’s the greatest feeling to know that customers have access to the best of the best when it comes to buying, installing and servicing their storage, data protection, and data management infrastructure.

Even better is that Pure has been, and continues to be, 100% partner focused. We’ve set the bar in the industry to deliver simplicity, flexibility, and value to our partners and customers so we can continue to grow together.

Better Together

We strive to be a good partner to our partners. We work with partners who are newly allied with Pure, as well as those who’ve been with us since our first sale. You know what makes us different in the industry? At Pure, we constantly evaluate and enhance our Partner Program to ensure we reward great performance and provide the right training and enablement so you can deliver exceptional results. If our first three quarters of financial performance in FY22 (February-October 2021) are any indication, I’d say it’s working.

I’m excited to share that, starting February 7, 2022, the Pure Partner Program will offer new enhancements for our Elite and Preferred partners across all RTMs. Our program now includes Portworx® and Optional Service Specializations that partners can deliver on Pure solutions, too.

Disruptor of the Status Quo

It’s part of the Pure DNA to disrupt the status quo in the storage market. It’s no different when it comes to our Partner Program. We will continue to invest in a highly competitive program that’s built to encourage you to invest in your skills and your expertise in our products and solutions.

Through the enhanced program, you can take advantage of a wide range of benefits in Sales and Marketing, Enablement, and total Incentives you can earn. We’re also offering a new Optional Portworx Technology Specialization, in either sales or technical roles, that focuses on cloud-native solutions and Kubernetes. It’s where the market is headed, and we plan to lead the way with highly trained—and well rewarded—partners.

In addition to the great Pure technology and solutions that partners can sell, the enhanced Partner Program has a track for Optional Service Specializations that allows partners to sell services under their own brand for implementation and support requirements. Our Pure PEAK program provides the training, assessment, and certifications needed to sell these services across our portfolio of solutions. You’ll also have access to exclusive webinars and can join our online community forum to interact with your peers. Not to mention, we’re always here to support you if you have any questions. These are just some of the benefits you can take advantage of as part of the enhanced Partner Program.

Opening up Routes to Market

As Pure has grown and expanded our partner ecosystem, we know that many partners work across multiple routes to market. The enhanced Partner Program allows you to select which, and how many, RTMs to leverage to pursue business (once you’ve met the program requirements).

These RTMs include Resale, Managed Service, and Distribution. We work with Resellers, Managed Service Providers, Global System Integrators, and Distributors. Pick your RTM and attain the requirements for each track. It’s a great way to support the growth and success of your business and meet the demands and expectations of customers around the world.

Perform Well, Get Rewarded

Every partner working with Pure thinks about the bottom line. We do, too. That’s why the benefits of the enhanced Partner Program offer a wide range of features that are designed to supplement the investments you make and promote greater success in selling and servicing Pure Storage solutions.

We offer levels of benefits, based on either the Preferred or Elite status you can attain. From joint marketing and planning support to demo equipment and Pure Rewards, there are plenty of benefits for every partner.

I’m excited by what the future holds for our current and future partners with these new enhancements. If you’re ready to be a Pure Storage partner, learn how to get started today.