Screen Shot 2016-09-15 at 8.58.49 AM

Gartner just released its Critical Capabilities for Solid State Arrays – a companion report to the recently released Gartner Magic Quadrant. Pure is honored to be recognized as a leader for the third year in a row on the Gartner Magic Quadrant, and now to have the FlashArray//M recognized with top score for three of the five top use cases: Online Transaction Processing, Server Virtualization, and Virtual Desktop Infrastructure. You can get a copy of one or both reports here.

What makes the Critical Capabilities report special is that it provides a “Gartner vetted” evaluation of the product capabilities for 13 All-Flash Arrays across five high-impact use cases. Gartner vetting starts by including only products that have been field-validated with significant customer adoption. It builds with vendor responses to a comprehensive questionnaire and extensive follow-on interviews. Final due diligence includes deriving insights from Gartner analyst research, and reference checks with end users.

If you’re looking to buy storage, the combination of Gartner’s Magic Quadrant and Critical Capabilities reports puts a top tier analyst firm’s research at your fingertips – research that can help you make a great choice or at the very least narrow down the top contenders.

So, why did the Pure Storage FlashArray//M earn top marks? Here are three compelling reasons:

  1. Effortless: Storage that just works! It’s like a self-driving car, except it’s available today. While the need for speed is often the initial motivation for many customers to move to flash, Pure’s FlashArray also removes complexity and risk from their IT operations – freeing IT to focus on innovation, not administration. Gartner’s advice to IT buyers is aligned with our experience of customer demands, as well as our product design criteria. Critical Capabilities advises, “Employ ease of use and cloud-based predictive support analytics as key criteria… to mitigate downtime and gain visibility into workload patterns.” (Checkout this blog from our data scientist on how predictive analytics is preventing issues before they occur in the customers’ data centers.)
  1. Efficient: Storage that does more! Removing waste from legacy spinning disk installations enables customers to consolidate everything – not just the performance-oriented tier 1 apps – on 10X less hardware, without compromise. Industry-leading data reduction and engineering innovation tightly coupled across two dimensions – software and hardware – are key ingredients in our recipe that are delivering dramatic efficiency gains that make flash relevant, and cost effective, for the broader data center.
  1. Evergreen: Storage that improves over time! Legacy business practices of putting the “vendor-first”: nickel-and-diming on software, maintenance extortion, and forklift upgrades have been the bane of IT. Pure pioneered the EvergreenTM Storage model that puts the “customer-first”: all-inclusive software, flat and fair maintenance, buy any TB once and upgrade for 10 years or more into the future, without re-buy or disruptive data migrations. Here’s a series of videos that showcase how FlashArray customers get a non-disruptive upgrade path to new software or hardware innovation. This new reality has been a hit with customers, and others have had to follow – as best as they can. Gartner’s findings include “All-inclusive pricing models and customer-friendly business programs and guarantees centered on efficiency, data protection and maintenance longevity are enhancing the appeal of SSAs.”

Before I close, I’d like to leave you with an important finding about technology advances that Gartner discloses: “Nevertheless, within four years, due to the advent of Nonvolatile Memory Express (NVMe) Peripheral Component Interconnect Express (PCIe) solid-state technology, expectations of consistent, sub-500-μs storage input/output (I/O) response times will become commonplace.”

Why does this matter? With the predicted near-term availability of next-generation NVMe Flash technology, if you’re looking to buy storage now, you should ask vendors how you would be able to upgrade an array purchased today to NVMe flash (in the future) without a re-buy, data migration, or disruption of any kind.

We are ecstatic, proud, honored, and humbled at the same time. A big thanks to our customers and partners who continue to support us on this exciting journey! And, a special thanks to Pure engineering and the entire Team Orange for putting customers first in everything that we do.

Built on the backbone of our “customer-first” value, the satisfaction of Pure customers as measured by Net Promoter Score (and audited by Satmetrix) is now up to 83. That is in the top 1% of scores Satmetrix has seen across consumer and enterprise businesses. Curious to learn what the Pure experience can do for you and your business? Contact us.


Critical Capabilities for Solid-State Arrays, Valdis Filks, Joseph Unsworth, Arun Chandrasekaran, August 31, 2016

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from [insert client name or reprint URL]. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.