Turkey is an important market for Pure Storage. Turkish economy has consistently outperformed the projections of analysts, generating GDP growth of above seven percent in recent years. We’ve also seen how innovative and forward-looking the technology market is, particularly evident in the finance, telecommunications, retail, automotive and manufacturing industries.

Entrepreneurship and innovation are also at the heart of the Turkish economy with digital transformation technologies – such as real time analytics, artificial intelligence (AI) and cloud – as key business drivers. To truly harness the power of these technologies, we’ve found that organizations must design a modern IT environment, one consisting of data strategies based on flexible consumption models across on-premises, hosted, and public cloud – aligning application workloads with the most effective infrastructure. Pure is the only vendor in the market that can deliver this, along with a common management interface, 100 percent non-disruptive upgrades and proactive/predictive support services.

We truly believe that our market-leading data-centric solutions, coupled with our relentless commitment to innovation, makes us an ideal partner for Turkish enterprises that are looking for ground-breaking infrastructure to help them maximize their digital transformation investments. In our view, as a testament to our focus on innovation, we were recognised by Gartner as a Leader in their July 2018 Magic Quadrant for Solid-State Arrays for the fifth consecutive year. Earlier this year, we were also included in the January 2019 Gartner Peer Insights “Voice of the Customer”: Solid-State Arrays, with the highest overall rating of 4.9 out of 5 across 250 verified peer reviews and of those with a Customers’ Choice distinction, as of 31 October 2018, and had the highest number of reviews listed for the market.

Thinking locally

We’re delighted to be boosting our presence in Turkey. The move comes on the back of a successful period. According to figures from IDC’s Q1 2019 Quarterly Enterprise Storage Systems, Pure’s YoY growth rate for revenue shipped in Turkey was up +100%. The appetite we are seeing from enterprises in the region for cutting-edge technologies such as AI and modern IT infrastructure solutions, coupled with our commitment to be a ‘local’ vendor, makes this a logical step for us.

Having the right technology is just one half of the equation. At Pure we strongly believe that to be a true business partner to our customers, we also need to have local knowledge and expertise.  The challenges faced in different countries are affected by local regulations, economic conditions and culture.  To make the most of the opportunities and to best support our customers we must adopt a local mindset and invest accordingly. Pure’s dedication to an exceptional customer experience and delivery of data-driven solutions built for successful outcomes has enabled us to achieve a certified NPS customer satisfaction score of 86.6 percent, among the top one percent of B2B companies.

Customer success

We have already cultivated relationships with several prominent Turkish businesses and have built strong credentials in the country with customers such as, Hepsiburada , Yemeksepeti , Ford Otasan and Bank Pozitif. Indeed, our customers in the region are modernizing their IT and delivering business transformation through Pure’s differentiated approach to simplicity, automation and an innovative business model. We are welcoming customers from the banking and financial services sectors such as Ingenico:

Ingenico – Ingenico Group is the global leader in seamless payment solutions. It is the partner of choice for banks, major retailers and single shop outlets worldwide, working with 70 percent of the top global retail brands. Performance and availability of IT infrastructure is at the heart of Ingenico Turkey’s pledges to its customers.  Disruptions and outages are reflected in SLA reports and performance degradation experienced by end users can have detrimental effects on the brand image. So, the company must take great care in choosing the right technology. The Group’s Turkey operations adopted Pure’s solutions to deliver guarantees to customers of ironclad performance and reliability.

Looking Ahead

In this era of real-time analytics, machine learning and AI, data is needed on demand. If Turkish enterprises are to grow and compete, not only locally but on a global scale, they need to replace legacy storage with a modern IT infrastructure and a hybrid environment. Pure is the company that can help them achieve this. We are looking forward to working with our existing customers and partners and to forging new relationships across the country as we play our part in Turkey’s digital future and enable enterprises to gain the data advantage!

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