We are delighted that our customers recognized us as a November 2018 Gartner Peer Insights Customers’ Choice for Solid-State Arrays. We at Pure Storage® take great pride in this designation, as customer feedback continues to be paramount in developing our products and services. Our customers continue to inspire us to innovate and provide the best possible service with the impact they’re making on their businesses, humanity, and the world.

From our hundreds of reviews and highest overall rating of 4.9 out of 5 rating, in Solid States Arrays market (as of 31st October 2018), we feel our customers’ voice is loud and clear in our products being effortless, efficient, providing a lower total cost of ownership (TCO) and, to quote a recent customer, offering best support in the industry.

Gartner Peer Insights “Voice of the Customer” Vendor Comparison as of 31st Oct 2018

Furthermore, our customers came out in full force with 250 verified peer reviews, more than twice as many reviews as the next-closest vendor, as of 31 October 2018, with all reviewers listing Pure with either 4 or 5 stars. We thank our customers for taking the time to review our products and giving us a 98% willingness to recommend and scoring us 4.9 out 5 in terms of integration and deployment as well as service and support.

We’re delighted to share what some of our customers are saying…


Customers across a variety of industries and company sizes share that Pure simplifies how they deploy, provision, operate, and manage their data and storage solutions.

“Do you like your admins to sleep well at night? Move to Pure and they will. In one hour, I can take an admin with little to no flash storage experience and have them provisioning storage. Not days of training but a one-hour conversation and a whiteboard.”
Storage Administrator in Finance Industry

“Revolutionary Storage Provider. Having utilized two other storage providers in the past 10 years, Pure Storage has simplified everything we know about storage and given us performance unheard of, prior.”
Senior Systems Engineer in Unnamed Industry

“Excellent product. I never worry about storage speed and reliability. Got my life back!”
CIO in Services Industry


The storage industry has conditioned customers to expect a certain level of reliability and consolidation–many were previously skeptics but turned into advocates upon experiencing Pure with its data reduction, compression and deduplication capabilities.

“We met Pure Storage when we decided to move over our old super famous enterprise storage. The technology was really interesting and they proved all the features thanks to the try & buy offering model. We decided to adopt to consolidate all the datacenter workload: SAP on AIX, AS/400, VMware 600 VMs and physical SQL cluster.”
CIO in Transportation Industry

“Pure is easy to use, user friendly, and support is excellent. We used to have different storage system and I used to spend hours figuring out problem/solutions. Since we’ve gotten Pure, we reduced size from 2 racks of space to 2U space. It is very easy to configure deploy LUNS to hosts. It used to take me 30 minutes to configure and discover hosts on other storage product. Now to create LUN and deploy to hosts it is a very quick 2 step process.”
Systems Administrator in Retail industry

Evergreen: Lower Cost of Ownership

Many customers reflect on Pure delivering innovations in software and hardware without any disruption, downtime, or data migrations, plus saving 30 to 50+ percent with dramatically lower TCO.

“Evergreen is the best concept in storage. You do not lose your initial investment in the product.”
Senior Systems Engineer in Retail Industry

A Government CIO endorses the Evergreen program guarantee.

“Evergreen maintenance option guarantees that we will be able to stay up to date with new technology every three years. The investment will continue to pay off.”
CIO in Government Industry

Excellent Support

Our customers have placed Pure at the top 1 percent of B2B companies in customer satisfaction and loyalty with a Net Promoter score (NPS) of 86.6, increasing its NPS four years in a row. The NPS demonstrates exceptional customer experience and it is 3 times the average score of 24 across all industries.

“Best Support in the industry, Pure sets a new bar for everyone else to achieve!”
CIO in Education Industry

“Fast, and easy to use with fantastic support. Code updates have been flawless, with minimal red tape to get in the way. Simply outstanding service in every aspect.”
Storage Engineer in the Services Industry

Getting the Full picture: Consider Both Customer and Analyst Viewpoints

Pure achieved leadership across the full spectrum of evaluations that Gartner publishes – from customers, with the Customers Choice designation, and separately from analysts, in the 2018 Gartner Magic Quadrant for Solid State Arrays, and the 2018 Critical Capabilities for Solid State Arrays report.

In the Magic Quadrant for Solid State Arrays, Pure was named a leader for 5 straight years. In the most recent report, Pure was positioned furthest right along the completeness of vision axis, and highest on the ability to execute axis.

While the Magic Quadrant shows strength of vendors in a given market, Gartner’s 2018 Critical Capabilities for Solid-State Arrays (SSA) looks at specific products. In that report, Pure scored highest in three use cases of the five use cases analyzed, including Online Transaction Processing, Server Virtualization, and Virtual Desktop Infrastructure.

Click here to download the Magic Quadrant for Solid-State Arrays report.

Click here to download the Critical Capabilities for Solid State Arrays report.

Gartner Peer Insights Customers’ Choice for Solid-State Arrays. Again, we are grateful to our customers for contributing reviews. We are delighted to be named as a November 2018 Gartner Peer Insights Customers’ Choice for Solid-State Array Software. To learn more about this designation, or to read the reviews written about our products by the IT professionals who use them, please visit Gartner Peer Insights’ Customers’ Choice announcement.

Click here to download the Voice of the Customer report

If you have a Pure Storage story to share, we encourage you to visit the Gartner Peer Insights website and weigh in at Gartner Peer Insights.


To ensure fair evaluation, Gartner maintains rigorous criteria for recognizing vendors. For this designation, a vendor must have a minimum of 50 published reviews with an average overall rating of 4.2 stars or higher.

Sources: Gartner, “Gartner Peer Insights ‘Voice of the Customer’: Solid-State Arrays,” Peer Contributors, 23 January 2019. Gartner, “Magic Quadrant for Solid-State Arrays,” Valdis Filks, John Monroe, Joseph Unsworth, Santhosh Rao, 23 July 2018. Gartner, “Critical Capabilities for Solid-State Arrays,” Valdis Filks, John Monroe, Joseph Unsworth, Santhosh Rao, 6 August 2018.[LG1]

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from PureStorage.[LG2]

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.[LG3]

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.[LG4]

The GARTNER PEER INSIGHTS CUSTOMERS’ CHOICE badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.