Why a Pure Branded Podcast?

Edison Research estimates that over 67 million individuals in the US listen to podcasts on a monthly basis. And that number grows much higher when you consider international consumption.  Podcasting for business marketing purposes can be thought of as a conversational way of achieving everything that writing a blog, an ebook, or sharing a video can do.

“People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you otherwise don’t find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom — and that boom is only getting louder.”
– Miranda Katz, wired.com, January 2018

Listen and Follow Today – The Pure Report

With all that in mind, I’m excited to share the availability of Pure’s corporate-branded podcast program: The Pure Report.  Based on a terrific cross-functional partnership within Pure, we launched our first episodes back in late May and have continued to build a library of compelling episodes and content to provide our customers, prospects, and partners direct access to Pure Storage® thought leaders, technology experts, alliance partners, customer insights, and our latest product news.

To date, we have featured episodes on Business Applications Solutions (Microsoft, Oracle, SAP),  our FlashArray//X launch, Pure’s revolutionary Evergreen™ offering, and insight into the growing area of Analytics and the Pure FlashBlade™ and AIRI™ solutions.  Episodes continue to be published on a monthly basis and can be found on the major podcast distribution networks – iTunes, Stitcher, and Google Play.

We welcome your input on topic suggestions and possible speakers, and appreciate your interest.

“Don’t look back, something might be gaining on you.”
– Satchel Paige