Breakthrough Awards: Celebrating Innovation, Impact, and Ingenuity

The fourth annual Pure Storage Breakthrough Awards showcase the outstanding contributions of a diverse group of customers driving meaningful—and measurable—change.

Breakthrough Awards


It’s been four years since we launched the Pure Storage Breakthrough Awards, and we continue to be amazed by the impact our customers are having on their organizations, their industries, and the world at large. 

Announced at Pure//Accelerate® 2024, this year’s winners are driving data breakthroughs and breaking down barriers to innovation. They’re harnessing the potential of artificial intelligence (AI), powering e-commerce, and delivering the next generation of electric vehicles, cloud offerings, digital payment transactions, and government services. 

Here are this year’s winners, who are using the Pure Storage platform to achieve great things. 

Greatest of All Time (G.O.A.T.)

G.O.A.T.s use the Pure Storage platform in innovative ways to help their customers thrive. This year’s winners represent three different regions.

G.O.A.T. North America – NTT DATA

When it comes to a commitment to innovation, few companies push the boundaries further than NTT DATA. The $30 billion technology services company is at the forefront of the world’s sustainable digital transformation, offering a comprehensive suite of consulting, advanced infrastructure, and application services. Through a partnership with Pure Storage, NTT DATA has built storage environments that can scale to support petabytes of data and deliver high performance for clients’ cloud services.


Global digital innovator THG is reimagining how brands and consumers connect. Operating across many lines of business—ranging from beauty and nutrition brands to e-commerce sites and cloud services and solutions—THG relies on the Pure Storage platform to empower its technology teams to move quickly, fail fast, and take risks to deliver pioneering experiences to all of its customers. Read the blog post to learn more about how THG uses Pure Storage to embrace automation and AI, drive commerce with purpose, and grow its business while reducing power consumption by 80%.  

G.O.A.T. APJ – SoftBank Corp.

As one of the big four telecommunications service providers in Japan, SoftBank Corp. is known for its innovation and ground-breaking research. SoftBank uses the Pure Storage platform to support many of these cutting-edge initiatives while minimizing risk of data loss, delivering 99.999% uptime, and providing outstanding performance for all its services. SoftBank can now focus on new innovations, including developing a homegrown large language model (LLM) specialized for the Japanese language. Read the blog post to learn more about how SoftBank is pushing telecommunications to the next level with Pure Storage.  

Pure Good – Sustainability – Fiserv

The Pure Good – Sustainability Award recognizes organizations that are committed to a more sustainable way of operating. Leading fintech and payments company Fiserv powers a vast range of financial transactions, from person-to-person money transfers to cross-border payments on behalf of major corporations. But the company isn’t just concerned with its impact on the economy; it also pays close attention to its impact on the environment. Investing in the Pure Storage platform has helped Fiserv reduce its block storage rack space footprint by 75%, bringing it closer to its sustainability goals of halving scope 1 and scope 2 greenhouse gas emissions by 2030. Read the blog post to learn more about how Fiserv is reducing costs, e-waste, and emissions with Pure Storage.

Cloud Champion – Rivian Automotive

Cloud Champions support their organization’s cloud strategy with the Pure Storage platform. Rivian Automotive is disrupting the electric vehicle industry, both with its electric fleet of vehicles and next-generation manufacturing environment. Rivian uses Portworx® by Pure Storage as its Kubernetes data services platform to accelerate development with self-service deployment that allows developers to spin up environments in minutes. Read the blog post to learn more about how Rivian uses the Pure Storage platform across the company to scale quickly and drive innovation in electric vehicles.

Data Warrior – MediaZen 

Data Warriors demonstrate creativity in using data and technology to open new opportunities, drive breakthroughs, and support innovation. A leader in the voice recognition field, MediaZen chose the Pure Storage platform to drive its cutting-edge AI research. The powerful and fast storage allows researchers to move data and process larger data sets efficiently. As a result, AI modeling tasks that once took a year now take just two weeks—a 96% improvement.

Visionary – Indiana Office of Technology

Visionaries drive digital transformation, business breakthroughs, and innovations. The Indiana Office of Technology empowers 92 state agencies to deliver more innovative, better-quality services for all 6.7 million citizens. The Pure Storage platform supports 90% of the state’s IT infrastructure, helping to reduce administrative tasks by 50% and maintenance time by 70% while delivering better performance and security. Read the blog post to learn more about how the Indiana Office of Technology frees up more time for innovation with Pure Storage.

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