The partnership between Mercedes-AMG Petronas Formula One and Pure Storage® was founded on synergies. We’re both leaders in our respective fields. We’re innovators who set the bar high and disrupt the competition. But that’s not all we have in common.

Pure and Mercedes F1 both prioritize environmental responsibility through cutting-edge technology, operational efficiencies, and a commitment to sustainability across our organizations—even in the face of record growth and record-breaking speeds. Here’s how.

Mercedes: Engineered for Performance and Efficiency

As long as Formula One engines run on fuel, fuel consumption and CO2 emissions are unavoidable. But Mercedes F1 is actively working to minimize its impact with gold-standard offsetting measures.

It’s our ambition to lead the way to carbon neutral and sustainable mobility. F1 is one of the toughest technical competitions in the world and success can only be achieved by pushing technological boundaries every day.” –Markus Schaefer, Member of the Board of Management, Daimler AG

Mercedes’ “Countdown to Zero” is one pillar of the company’s official sustainability policy to drive carbon neutrality by 2020 (achieved) and a 50% reduction in CO2 emissions by 2022. Part of this is reduced emissions by a transition to renewable energy at their factories. Mercedes F1 has established goals to minimize its impact in every corner of its business and supply chain. This includes eliminating single-use plastics from its catering operations and ensuring team members stay in low-impact hotels at each stop.

For the latest F1 car in particular, this means cutting-edge innovations, such as:

  • Greater fuel efficiency. In 2022, a new rule enforced that advanced sustainable ethanol must comprise at least 10% of the fuel for improved efficiency. Since 2014, F1 cars have been designed to include fuel-flow meters. These sensors check the fuel flow 2,200 times per second, generating real-time data that’s monitored by the FIA to verify the engine is not consuming more than 100kg of fuel per hour.¹
  • Improved thermal efficiency and energy recovery. The current Mercedes F1 engine is over 50% thermally efficient, with Energy Recovery Systems (ERS) elements, including the electric Motor Generator Unit–Kinetic (MGU-K) and Motor Generator Unit–Heat (MGU-H). These components ensure that as much waste energy is recovered and utilized as possible. The MGU-H recovers wasted energy from the turbocharger while the MGU-K recovers kinetic energy from the brakes.
  • Enhanced aerodynamics. The Mercedes F1 car boasts over 950 horsepower with top speeds of around 220mph. But race-winning speeds don’t just come from power alone. Improved aerodynamics in the car’s design boost efficiency even more.

Learn more about Mercedes’ Sustainability policy >>

Pure Storage: Engineered for Max Capacity in a Smaller Footprint

“It all comes back to the things that make us great in the first place: building reliable products with the greatest efficiency and data reduction. This translates directly into the best environmental footprint.” – Rob Lee, CTO

Pure’s challenge is different but nearly as fast-paced. If the results of our first-ever ESG report are any indication, we’re on the right rack.

Data, and the need for massive data centers to store it, is growing exponentially. Pure understands how storage costs affect customers’ goals to achieve reduced carbon output or carbon neutrality. To offset increasing climate concerns with data centers, Pure has engineered storage that does more with less impact.² Businesses can finally decouple data growth from their energy consumption.

Like Mercedes F1 cars, Pure’s storage systems are engineered from the ground up to be efficient. Says CTO Rob Lee, “If you peel back what leads to Pure’s environmental advantages, it all comes back to the things that make us great in the first place: building the most reliable products with the greatest efficiency and data reduction. It translates directly into the best environmental footprint.”

Pure stands apart for its ability to offer:

  • Up to 80% reduction in direct carbon usage versus competitive all-flash systems.³ DirectFlash® systems, as opposed to hybrid systems, reduce power and cooling requirements and wasted capacity. Pete Kirkpatrick, chief hardware architect at Pure, explains, “The characteristics of all-flash are super desirable, and not just in the performance space. Denser, lower power consumption, lower cooling costs, and all of those factors have a huge impact on customer operations.”
  • More power and capacity in a smaller footprint. The transition from spinning to solid-state media has helped data center footprints shrink dramatically, allowing organizations to design and operate data centers that require fewer resources. And, as capacity grows, Pure actually helps customers scale down their data center footprint. FlashArray//C is optimized for enormous capacity needs.
  • Data consolidation with unified fast file and object storage (UFFO). This new category of storage provides further investment protection. Unstructured data is growing at an exponential rate. As Pure’s Amy Fowler explains, “One of the key benefits of UFFO is shared capacity that eliminates silos, which inherently provides a reduction in unused physical space. On top of that, customers that are able to consume on an as-a-service basis can drive even better efficiency by not having to pay for unused real estate.”

A Partnership Rooted in Responsibility

Mercedes F1 chose Pure for its “F1 approach to storage,” using both Pure FlashArrayTM and FlashBlade® technologies in its mobile data centers.

“We were fascinated by Pure Storage—and particularly that they had built a storage array from the ground up,” says Michael Taylor, IT director, Mercedes-AMG Petronas Formula One team. “The other thing I think is relevant to all organizations from the Mercedes story is the trackside aspect: The small footprint was really helpful. If they don’t need to take as much storage kit, they can take more spare parts for the car.”

Even for businesses that don’t have mobile data centers like Mercedes F1, Pure’s technology can help reduce data center footprints and support corporate sustainability initiatives.

As an official technology partner of Mercedes-AMG Petronas F1, we’re proud to help support an organization who shares values and ambitious goals for the future of our planet. Learn about these initiatives and more in Pure’s recently released ESG Report