The partnership between Mercedes-AMG Petronas Formula One and Pure Storage® was founded on synergies. We’re both leaders in our respective fields. We’re innovators who set the bar high and disrupt the competition. But that’s not all we have in common.

Pure and Mercedes F1 are both prioritizing environmental responsibility through cutting-edge technology, operational efficiencies, and a commitment to sustainability across our organizations—even in the face of record growth and record-breaking speeds. Here’s how.

Mercedes: Engineered for Performance and Efficiency

F1 racing marries man and motorsport, and the cars are anything but ordinary. In fact, they’re high-octane, high-speed marvels of engineering. As long as the engines run on fuel, fuel consumption and CO2 emissions are unavoidable. But Mercedes F1 is actively working to minimize its impact with gold-standard offsetting measures.

It’s our ambition to lead the way to carbon neutral and sustainable mobility. F1 is one of the toughest technical competitions in the world and success can only be achieved by pushing technological boundaries every day.” –Markus Schaefer, Member of the Board of Management, Daimler AG

Mercedes’ “Countdown to Zero” is the company’s official sustainability policy to drive carbon neutrality by 2020 (achieved) and a 50% reduction in CO2 emissions by 2022.

For the F1 car in particular, this means cutting-edge innovations, such as:

  • Greater fuel efficiency. F1 cars can consume up to 110 kilograms of fuel per race, so Mercedes ensures that fuel is being consumed as efficiently as possible. Since 2014, F1 cars have been designed to include fuel-flow meters. These sensors check the fuel flow 2,200 times per second, generating real-time data that’s monitored by the FIA to verify the engine is not consuming more than 100kg of fuel per hour.
  • Improved thermal efficiency and energy recovery. The current Mercedes F1 engine is over 50% thermally efficient, with Energy Recovery Systems (ERS) elements, including the electric Motor Generator Unit–Kinetic (MGU-K) and Motor Generator Unit–Heat (MGU-H). These components ensure that as much waste energy is recovered and utilized as possible. The MGU-H recovers wasted energy from the turbocharger while the MGU-K recovers kinetic energy from the brakes.
  • Enhanced aerodynamics. The Mercedes F1 car boasts over 950 horsepower with top speeds of around 220mph. But race-winning speeds don’t just come from power alone. Improved aerodynamics in the car’s design boost efficiency even more.
  • Reduced emissions across operations. It doesn’t stop with the cars. Mercedes F1 has established goals to minimize its impact in every corner of its business and supply chain. This includes eliminating single-use plastics from its catering operations and ensuring team members stay in low-impact hotels at each stop.

Learn more about Mercedes’ Sustainability policy >>

Pure Storage: Engineered for Max Capacity in a Smaller Footprint

“The reality is that our environment cannot sustain the effects of storing today’s data on yesterday’s technology.” –Amy Fowler, Pure Storage

Pure’s challenge is different but nearly as fast-paced.

Data, and the need for massive data centers to store it, is growing exponentially. While it’s estimated modern data centers account for only around 1% of global electricity usage, Pure understands how storage costs affect customers’ margins and their goals to achieve reduced carbon output or carbon neutrality. To offset increasing costs and climate concerns with data centers, Pure has engineered storage that does more with less impact. Businesses can finally decouple data growth from their energy consumption.

Like Mercedes F1 cars, Pure’s storage systems are engineered from the ground up to be efficient. It’s a key pillar of Pure’s Modern Data Experience™, helping customers meet the growing demands of data while keeping data centers sustainable and cost-effective. Pure stands apart for its ability to offer:

  • The cost efficiency of all-flash and QLC. All-flash systems, as opposed to hybrid systems, reduce high power and cooling costs and wasted capacity. Pete Kirkpatrick, chief hardware architect at Pure, explains, “The characteristics of all-flash are super desirable, and not just in the performance space. Denser, lower power consumption, lower cooling costs, and all of those factors have a huge impact on customer operations and fundamental cost.”
  • More power and capacity in a smaller footprint. Corporate data centers don’t often have incentives to run efficiently—moreso to run reliably. The transition from spinning to solid-state media has helped data center footprints shrink dramatically, allowing organizations to design and operate data centers that require fewer resources. And, as capacity grows, Pure actually helps customers scale down their data center footprint. FlashArray//C is optimized for enormous capacity needs.
  • Data consolidation with unified fast file and object storage (UFFO). This new category of storage provides further investment protection. Unstructured data is growing at an exponential rate. As Pure’s Amy Fowler explains, “One of the key benefits of UFFO is shared capacity that eliminates silos, which inherently provides a reduction in unused physical space. On top of that, customers that are able to consume on an as-a-service basis can drive even better efficiency by not having to pay for unused real estate.”

“We are lower power; we are lower cooling; we are lower waste than everybody else out there. We’re also focused on reducing our load on the environment through our entire supply chain.” Charles Giancarlo, CEO, Pure Storage

Mercedes F1 chose Pure for its “F1 approach to storage,” using both Pure FlashArrayTM and FlashBlade® technologies.

“We were fascinated by Pure Storage—and particularly that they had built a storage array from the ground up,” says Michael Taylor, IT director, Mercedes-AMG Petronas Formula One team. “The other thing I think is relevant to all organizations from the Mercedes story is the trackside aspect: The small footprint was really helpful. If they don’t need to take as much storage kit, they can take more spare parts for the car.”

Even for businesses that don’t have mobile data centers like Mercedes F1, Pure’s storage technology can help reduce the data center footprint and support corporate sustainability initiatives. Beyond the data center, Pure has its own initiatives to promote environmental and economic responsibility, including the continuous improvement and optimization of operations, the use of renewable energy in labs, and a “circular economy” with the repair and reuse of products. For instance, when a product is returned through our Evergreen™ program, units are repaired and reused. Harvesting and repurposing salvaged parts promotes their reuse within lower-grade, lower-tech environments.

Lewis Hamilton: Racing to Promote a More Sustainable Future

Beyond Formula One, Mercedes F1 driver Lewis Hamilton is doing more for a sustainable future. Last year, Hamilton founded his own Extreme E team, X44, to compete in the electric off-road racing competition. “Extreme E really appealed to me because of its environmental focus,” Hamilton notes. “Every single one of us has the power to make a difference, and it means so much to me that I can use my love of racing, together with my love for our planet, to have a positive impact.”

Extreme E races take place in five strategic locations that are already at risk from damage due to climate change. The races aren’t just thrilling to watch; they’re bringing awareness to issues in each location, such as:

  • Melting ice caps in the Arctic and glaciers
  • Deforestation in rainforests
  • Desertification
  • Rising sea levels in coastal areas

Join Us in Celebrating Environmental Awareness Month in September

This year, we’re excited to share Pure’s official carbon footprint and use it as a benchmark to continue improving and reducing our impact with efficient storage. Stay tuned! Also, learn more about our program One Tree Planted and celebrate Environmental Awareness Month when you sign up to get your own tree-planting kit.