It’s almost the start of a new year—one that’s sure to be filled with more opportunities for Pure’s global partners to help customers cut costs, improve sustainability in their storage infrastructure, and manage how they consume data in 2023 and beyond. In other words, our partners are ready to show customers how subscribing to a new way to acquire and use storage solutions will help their businesses today and in the future.

This is not just wishful thinking. It’s happening every day. In every part of the world. In all industries. 

It’s also the reason Pure just reported US$1 billion in annual recurring revenue, up 30% year-over-year.

Subscription Is Today and the Future

With each passing day, our partners around the world demonstrate the value of subscription-based storage solutions to customers across all industries. This type of infrastructure design is no longer exclusive to huge enterprise customers using dozens of racks filled with FlashArray™ or FlashBlade® storage solutions. Our Q3FY23 results included more than 360 new customers who decided to manage their data through a flexible subscription model from our Evergreen™ portfolio. That’s in just the last 90 days! The main question customers need to answer is “what works best for my company?” Thanks to Evergreen, partners can give customers the power to choose how to consume and deploy data storage. Whether as a traditional purchase, flexible pay-as-you-go ownership, or as a true as-a-service offering, our partners can deliver, install, and service it. 

Services That Complement Subscriptions 

One of the things I enjoy most in my role at Pure Storage® is helping our global network of partners grow and expand their services. From the first product we brought to market in 2011 to our more extensive portfolio of solutions today, Pure’s approach to partner collaboration has been simple and uncomplicated: We help our partners grow their skills and businesses by developing their own services to deliver the right storage solution to customers at the right time. We help our partners expand and deepen their knowledge of our technology through virtual, instructor-led, and hands-on learning opportunities. We share our knowledge at invitation-only, intimate events, and broader training opportunities like what’s available from Pure Academy. We also conduct breakout sessions at industry events such as Cisco Live. Our goal is to ensure our partners understand what they need to know to help customers with storage decisions, not just the initial purchase of an array or blade. We want our partners to support customers through the lifecycle of an acquisition. That happens with subscription services. And that helps customers manage costs and minimize disruption caused by an upgrade. It also allows partners to expand the services they offer to customers who rely on Pure’s technology. 

The Pure Partner Ecosystem

The Pure partner ecosystem truly offers customers many options to acquire and deploy our products and subscription options. We work with Resellers, Service Providers, Alliances, and Distributors. 

Our partners deliver Pure solutions 

  1. Directly to customers, 
  2. Sell through other vendors, and 
  3. Work with Pure to deliver our solutions. 

These options make it easy for customers to work with our partners in whatever way works best for their business. 

What makes it easy for partners to work with Pure? 

We’re a 100% partner model. Our partners are a vital part of the double-digit growth we continue to report and a key reason why customers choose our storage and data management solutions for their businesses. Our Partner Program offers incentives and rewards for partners to get training and keep their knowledge current on Pure products and solutions. This collaboration has encouraged, enabled, and celebrated partner growth and success around the world quarter after quarter, and year after year. We’ve supported their business expansion as partners in all routes to market provide service offerings that allow customers to simplify the experience of using Pure technology. 

We make it easy for partners to work with Pure. We uncomplicate data storage for customers. Subscription solutions make it simple for companies to cut costs and make managing their storage infrastructure better. I’d love for you to join us as we help customers subscribe to something better for their business. Are you in? 

Explore the Pure Partner Program

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