If you’ve been attending AWS re:Invent or following industry trends, one message is coming through pretty loud and clear. Hybrid cloud is here to stay. And so is the mass enterprise shift to containers and cloud-native technologies. 

Businesses are looking for ways to simplify infrastructure management while accelerating business transformation at unprecedented rates. IT leaders face difficult choices when implementing hybrid-cloud strategies due to differences in capabilities and tools offered in on-premises and public-cloud environments.

We envision a new reality for enterprises. It’s a reality where you’re no longer forced to decide where an application resides based on the deficiencies of certain environments. Instead, you make the best design decisions based on your specific business requirements. 

We’re bringing this reality to life through the evolution of our portfolio. For example, we’ve:

  • Brought cloud-like agility on-prem with automated storage delivery for cloud-native applications and as-a-service consumption in the data center 
  • Up-leveled public-cloud storage with Pure Cloud Block Store™ for AWS and Azure¹. 
  • Recently acquired Portworx®, opening the leading Kubernetes data-services platform to enterprise environments at scale. 

With these capabilities, we provide the most modern and complete hybrid-cloud data platform for cloud-native and traditional applications.

Simplify Mobility with a Hybrid-cloud Data Plane

Our mission is to deliver a Modern Data Experience™ to help you speed business transformation and time to market. The first step is to ensure that your data layer does the heavy lifting when you implement hybrid-cloud use cases such as:

  • Performing hybrid development and deployment
  • Leveraging the cloud for disaster recovery 
  • Migrating applications between private- and public-cloud environments 

Pure provides a consistent data platform across on-premises and public-cloud environments. It’s a platform that ensures:

  • Consistent storage capabilities
  • Single-screen management
  • Common automation and orchestration everywhere. 

With it, you don’t have to rewrite storage scripts and re-architect applications to work with diverse infrastructure back end

This helps IT leaders enable developers to build and update applications faster, without compromising security, data protection, or enterprise policies. And SaaS architects get a scalable and reliable platform.

What takes Pure cloud-data services to the next level? A single unified storage license provides the flexibility to consume data on any cloud, private or public. Pure as-a-Service™ is now available on the AWS Marketplace. With it, you can carry out all your as-a-service transactions for FlashArray™, Pure Cloud Block Store, and FlashBlade®, keeping the billing and metering consistent with how you consume other AWS services.

Let Your Data Layer Make the Best Back-end Decisions 

Built with tier-1 applications in mind, Pure Cloud Block Store provides both reliability and performance while optimizing AWS or Azure cloud-storage consumption. The unique architecture of Pure Cloud Block Store for AWS bundles both performance- and durability-optimized cloud stores. And with the new improvements in AWS storage capabilities, we’re excited to further optimize and improve customer experience.

Run Kubernetes Data Services Everywhere

Whether you’re running applications in virtual machines or containers, on-premises or in the public cloud, we want to ensure you have access to industry-leading data services. Portworx on Pure Storage delivers the industry’s most complete Kubernetes data services platform to help you automate, protect, and secure cloud-native applications on any cloud or infrastructure back end. This helps IT leaders enable developers to build and update applications faster, without compromising security, data protection, or enterprise policies. And SaaS architects get a scalable and reliable platform.

As an industry leader, Pure has become a trusted partner for enterprises looking to drive innovation by turning data into value—no matter where it lives. 


1) Currently in beta