In my 22 years in sales, I’ve noticed an ongoing irony. The better the experience is, the more loyal customers are—yet while the sales experience is full of passion and enthusiasm, the experience post-sale is often painful. If this is the case, and the goal of a sales team is to build customer loyalty, shouldn’t the relationship start with the “experience” and end with the product?
It should—but let’s be honest, it hasn’t. The traditional “product” sales process usually starts with your purchase, and ends with the goods hitting your dock, or at best, getting installed. At that point, many relationships enter a form of hibernation until you need more “stuff,” or a few years have passed and the initial product is due for a forklift upgrade. At Pure Storage®, we know there’s a better way! Our new Pure Value Review, a personalized environmental snapshot prepared by your Pure Storage systems engineering team and our valued partners, is here to flip the traditional sales process and deliver the stellar experience you deserve. It’s just the first of many steps we’re taking to modernize the customer experience over the next few years
The status quo in the storage industry has presented some major challenges for customers, which we’re addressing with Pure Value Review:
When I joined Pure Storage in early 2019, I knew the company had a loyal customer following—and now, 18 months later, I know why. It really comes down to the fact that we not only promise a Modern Data Experience™, we deliver against this promise—as proven by our Net Promoter Score (NPS) and Gartner Peer Reviews. We deliver this not just at the point of sale, but beyond. How do we do this? We leverage our innovative Pure1 platform and its real-time telemetry to proactively monitor our install base, allowing us to deliver proactive support, prioritize engineering, and report on real-time value realization. (Read my previous blog about our journey and vision with Pure1.)
The work we’ve done in the past with modernizing the customer experience leads directly to our newest phase: the Pure Value Review. Here’s what you get:
Over the past 10 years, Pure has revolutionized the storage industry by bringing unprecedented innovation and simplicity to a sector stuck on unnecessary complexity. At last year’s Pure//Accelerate® conference, we committed to continuing this journey and driving the same simplicity with Pure as-a-Service™, the ability to consume all of Pure’s portfolio “as-a-service.” A key pillar of delivering against this vision is our commitment to modernize the customer experience. I’m confident that the Pure review will once again take our customer relationships to the next level. Who knows, maybe we’ll see these reviews get integrated directly into Pure1 in the near future!
If you have questions about the Pure Value Review or Pure as-a-Service, or would like to get your own personalized report, please reach out to your local channel or Pure sales teams. You can also email us directly at firstname.lastname@example.org.