Better Science

What is Better Science?

According to our CEO Charlie Giancarlo, “Our competitors play a commodity game. They’ve been marketing storage as a commodity, that customers should only care about price and nothing else. And we’re playing a high technology game. We invest in it like it’s high technology. It’s an entirely different business strategy, and its going to be very difficult, I think, for them to respond.”

The reality is that our competitors treat storage as a commodity, but we zig when they zag by investing in technical differentiation. We make sure that we enable smart decisions based on a broader context. Our software understands a system’s activity on all levels so that you can maximize efficiency by laying out optimized data.

Better Science is what exists in Pure products and services, and its what separates us from the competition.

Pure Storage · Better Science Volume 1: DirectFlash
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