Perspectives
Mercedes-AMG Petronas F1 and Pure Storage: Engineering for the Environment
Learn how Mercedes F1 and Pure Storage both engineer their technologies and operations with...
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Perspectives
How Do F1 Engineers Use Data to Help Drivers Win Races?
F1 racing is a data-driven and incredibly technical sport. Read on to learn how...
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Perspectives
How Data Helps F1 Teams Navigate Each Track on the Circuit
F1 racing teams collect and analyze massive amounts of data about each track to...
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Perspectives
The Data Behind DRS Zones, Explained
Overtaking is one of the most important strategies in automotive racing—and it’s also one...
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Perspectives
What Does F1 Preseason Testing Data Reveal?
The 2022 F1 season is almost here. See why preseason testing data is so...
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Perspectives
A Look at the New 2022 Mercedes-AMG Formula 1 Car
The new Mercedes-AMG Formula 1 car livery has been unveiled. Get a look at...
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Perspectives
Mercedes-AMG Petronas F1 2021 Season Recap: The Year in Data
A look back on the stunning 2021 Formula 1 season and the records Lewis...
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Perspectives
How Formula 1 Car Sensors Create Data at Every Turn
Formula 1 is one of the most data-driven sports in history. And much of...
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Perspectives
What’s in an F1 Win? How Points and Podiums Determine the Champion
The 2021 F1 season finale will determine both championships. So what does each team...
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Perspectives
How Mercedes-AMG F1 Petronas Wins with Instinct Driven by Data
What does instinct powered by data mean? Learn how data agility fuels wins for...
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Perspectives
In Formula 1, Mobile Data Centers Bring Data to the Edge
In F1, edge computing translates to competitive edge. But that means data has to...
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Perspectives
British Grand Prix: A Data-driven, Dramatic Win for the Mercedes F1 Team
The Mercedes-AMG Petronas F1 team beat the odds to win the British Grand Prix—with...
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Perspectives
Mercedes-AMG Petronas: Data Helps Drive Victory in Spain
The Mercedes-AMG Petronas team clinched another F1 win at the Aramco Spanish Grand Prix—thanks...
Read PostWe didn’t pursue simplicity for simplicity’s sake. We did it because we believe in the innovation it enables for our customers.Chief Marketing Officer for Customer Experience
Perspectives
Pure Storage Fuels Mercedes-AMG Petronas Data-Driven Performance Again
Mercedes-AMG Petronas Formula One Team kicks off the 2021 season with Pure Storage as...
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Perspectives
High-Performance Data Wins on the Formula 1 Track
Together, Pure Storage and the Mercedes-AMG Petronas Formula One Team create a winning formula...
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