In a move to take their FUD War against Pure Storage to the next level, EMC announced this week a contest called the “XtremIO $1M Guarantee” – a program, ostensibly, to guarantee the functionality of the simple 4K fixed inline deduplication capabilities of the XtremIO all-flash array. Calling the program a “guarantee” is a bit of a misnomer, as the program doesn’t provide any real guarantee of customer success with flash in their environment, rather it is a contest to see if any customer, in a fixed period of time, can find a workload which causes XtremIO’s inline deduplication to function counter to its simple design.
I think most people see this contest for what it is – a not-so-subtle FUD attempt to divert attention away from the real question around flash data reduction technologies: which all-flash array provides the most effective data reduction?
Why is EMC so desperate to take the data reduction discussion away from overall effectiveness to an esoteric discussion around deduplication architectures? Simple:
Oh, and buyer beware…unlike most contests, this contest has a very high entry cost – you must actually buy (not just try) an XtremIO array for your environment to be eligible. So in addition to deduplication – be sure you are comfortable with and have thoroughly tested the HA, resiliency, drive protection, and capacity expansion characteristics of XtremIO before you take a bet on this lottery ticket – because unlike the real lottery, you’ll be stuck with this lottery ticket for 3+ years of deployment.
If you are still determined to get $1M from EMC, the good news is that there are several ways to potentially make that happen…and many of which are far safer than buying an XtremIO lottery ticket. Enjoy!
The XtremIO Guarantee contest offers $1M to the first customer who induces an XtremIO array to stop inline deduplication and/or suffers a performance impact from garbage collection. I’ve never tested an XtremIO array, but if I owned one, I’d try and collect on the guarantee in a few different ways:
You’ll notice that most of these tests boil-down to the reliability of not only deduplication, but XtremIO in general. Try them out…best case you’ll collect $1M, and in the very least you’ll learn something about the reliability of XtremIO and suitability for running your mission-critical applications. Are you willing to risk your production infrastructure on the chance of winning $1M? And in case it wasn’t clear – we’d LOVE you to try these same tests on Pure Storage and see the difference for yourself.
As discussed above – the skeleton in the closet in this debate is compression – and XtremIO’s lack thereof. Put simply, by not offering compression, XtremIO in many cases over doubles the amount of flash you are required to buy for a given workload (and in many workloads it is closer to triple).
So this one’s simple – buy $2M of XtremIO from EMC, and demand that EMC provide you a rebate of $1M for the additional storage you were forced to buy to make up for XtremIO’s lack of compression. Don’t have $2M to spend? No worries, this rebate scales up and down to any size XtremIO transaction, and should be ON TOP of the typical discount that you can negotiate for a given deal. Whatever you are able to negotiate for XtremIO – ask for an additional 50% on top – or a committed timeline for them to deliver compression with zero performance overhead.
Have a multi-million dollar VMAX refresh coming up? Perhaps you’ve been holding out for the rumored coming of the VMAX3? This is the perfect time to call your local Pure Storage rep and start a PoC. You’ll be able to test all-flash storage that is dramatically faster, more efficient, simpler, and less expensive than what you’ll see in your VMAX refresh quote, and either way you’ll win:
Negotiation is simple:
But remember – the storage you buy today will be in your data center for the next 3-4 years…choose wisely!
Hopefully you get a sense for why we believe this guarantee contest is nothing more than a sideshow to the main discussion: which all-flash array delivers the most effective data reduction, ultimately enabling replacement of legacy disk for mainstream storage use cases. Pure Storage has worked hard to create two substantial and thoughtful customer success programs – the Love Your Storage Guarantee, and the Forever Flash Program. Both are unique in the industry, and will help you make the move to flash storage today, and keep you growing into it tomorrow.
And if you’d like to hear from leading IT end-users on how they have used flash to radically transform their IT architectures and their businesses, please join us next week for the Flash Visionaries Summit 2014. You’ll hear firsthand how LinkedIn, Shutterfly, Workday, Skullcandy, MarkLogic, LifeScript, Sierra Nevada Brewing, and RedHawk Casino leveraged flash to change their businesses. Register now for this global online event.