One of the things I love most about living in Sydney is access to consistently good coffee served by professional baristas. World-renowned estates from Panama through to India continue to increase their presence in the Aussie market by working with independent outlets. I find the entire global supply and distribution chain in the world of coffee truly fascinating! There’s so much that goes on behind the scenes of an excellent shot of expresso.

But what’s coffee got to do with us you might ask? Any plantation owner that wants to grow its business globally will tell you that combining a smart distribution strategy with a network of cafés and baristas who are passionate and push themselves to the highest standards, makes for a perfect brew. And this mirrors exactly what we are doing at Pure Storage.

As a 100% channel focused company, Pure Storage sees our partners and distributors as an extension of our team. It is this strategy that’s driving our continued success in reaching new customers around the world, especially in high growth regions. And so this week, we are really excited to announce the addition of new distributors across Asia Pacific. Welcome to the Pure family Dicker Data (Australia), PT. ECS Indo Jaya, MSI-ECS Philippines, Westcon Comstor Philippines, and Weston Comstor Singapore!

Under our Pure Partner Program (P3), these new distributors will provide their extensive networks of partners with access to our data platform, and more importantly accelerate the adoption of FlashStack™, our converged infrastructure solution with Cisco. Dicker Data for instance, being one of Cisco’s top partners in Australia, will allow us to scale quicker and meet the growing demand for FlashStack we’re seeing Down Under. Our latest distributors in ASEAN also have strong alliances with Cisco, to help us expand our footprint across the fast-growing region.

We are excited to have more distributors on board, and will be working with them to bring benefits of our platform and FlashStack – faster time to deployment, lower IT costs and deployment risk -to more organizations across Asia Pacific. You can read a few examples of customers driving innovation with FlashStack here. More success stories to come!