As we head into Citrix Summit on January 11-13, this blog focuses on Citrix – another innovative company imbued with an awesome culture – and what we make possible together.

As a Citrix reseller with so many storage options, you may be asking yourself “Why Pure?” To get the Citrix perspective, I recently sat down with Steve Blacklock, VP of Strategic Alliances at Citrix, where we discussed the desktop virtualization market, why all flash is having such an impact and among all storage options, why Pure?

The video message is clear:

  • With Citrix and Pure Storage, customers not only enjoy a superior virtual and mobile desktop end-user experience, we’re making it possible for them to lower their storage costs through data reduction rates that can be 10:1 or greater.
  • Our all-flash storage (including Pure Storage FlashArray//m and FlashStack Converged Infrastructure) is optimized for Citrix deployments with vast improvements in storage management through our Pure1 cloud-based management and support.
  • And most importantly, our industry-changing Evergreen Storage business model maximizes ROI while achieving performance benchmarks which make the previously impossible now possible.

Don’t just take our word, read what Gartner has to say in their Magic Quadrant for Solid-State Storage Arrays.

Hundreds of Pure Storage customers are enjoying the benefits of our all-flash platform for desktop virtualization environments. One of our mutual customers, Judson Independent School District transformed classes by improving students active learning time by 33 percent with faster XenDesktop login times. There’s also Medical Center Health System, who improved patient wait times with 6x faster boot times.

Join us on February 2, 2016 for a Citrix Ready webinar to learn about other successful deployments from customers Emory Healthcare and RPM Mortgage, moderated by Gunnar Berger from the CTO Office.


On behalf of both Pure and Citrix, we invite you to visit us at Summit Booth #408 to see how Pure Storage with Citrix make it possible to be successful in business mobility transformation.