Incumbents Beware – There’s More to Pure than Dedupe and Flair.


Today, CNBC honored Pure Storage on its second annual ‘Disruptor 50’ list, in recognition of its disruptive impact on the enterprise storage industry. The list identifies the most promising private, venture-backed companies whose innovations are reshaping their markets. We’re honored to have clocked in at #19!

This year’s list includes companies from 27 industries — from aerospace to enterprise software to retail—whose innovations are revolutionizing the business landscape. The 2013 Disruptor 50 alumni include well-known innovators that are transforming their respective industries – companies like Twitter, AirBnB, Box, Nest Labs, Palantir, Waze, Whatsapp, and Makerbot, to name only a few.

For us, the designation affirms that what Pure brings to the storage industry is more than data reduction and marketing flare. From turning the traditional storage business model on its head, to creating a better business experience for our partners and customers; delivering the simplest user interface the storage industry has ever seen; to innovating software that eliminates complexity for end users while making businesses run better, Pure is delivering on disruption.

We are disrupting the legacy storage industry as a whole, challenging incumbent mechanical disk technology vendors and the outdated business model that has dominated the enterprise storage market for decades. -Scott Dietzen, CEO

We congratulate all of the innovators on this year’s list. We may be in entirely different industries, but we all share a common mission: to upend industries to make them better. A few favorites on this year’s list from the small number of enterprise focused companies:

  • MongoDB (#42): this database company is making incredible headway in an adjacent market where we, as a storage supplier, see the many challenges customers face with incumbent database solutions. Mongo’s simple, subscription-based licensing model combined with an architecture suited for big data sets puts them in a class of their own.
  • Apptio (#30): We also like this Seattle-based disruptor whose SaaS platform gives companies the ability to measure the value of their IT investments. Meeting the complex business needs of IT decision makers, Apptio’s product is a surprisingly simple idea that the big suppliers in their space seem to have missed.

If you’d like to hear more about Pure’s disruptive journey and how we’re shaking up the “big storage” status quo, tune in to CNBC Squawk Box to hear from our CEO, Scott Dietzen (will be posted tomorrow). Watch the CNBC unveiling stream below:

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If you buy storage, or run applications on it, you don’t need to take CNBC’s word for it – learn more about what Pure can do to improve your business with innovation that big storage vendors can’t offer.