We’re delighted to share that Pure Storage recently won Datacentre Vendor of the Year at the CRN Channel Awards.

Recognition in this category is a testament to the continued collaboration and partnership between our channel community and the wider team here at Pure. Thanks to these efforts, we are able to jointly deliver a truly exceptional experience and cutting-edge solutions, so our customers can put their most important asset, their data, to work.

As a team, we are laser-focused on providing the best customer experience possible, epitomised by our latest audited NPS score of 86.6, a score which has risen for four consecutive years. As part of this, we’re also committed to creating the best channel partner experience in the industry. Our partners are at the core of the business and an integral part of the customer experience. Pure Storage is a 100 percent channel focused company, selective with its relationships, choosing a limited number of quality partners which results in high participation, accelerated growth, and increased profitability for both parties. It is for this reason that we have developed a partner program that works for them.

By listening and responding to the feedback from our community, our program has adapted and evolved to increase opportunities for partners to build their businesses around our pioneering technology and offerings.

The channel plays a key role in enabling customers to extract value and insight from the mountain of data they hold. With the help of our channel partners we deliver best in class infrastructure, purpose-built for modern workloads and challenges, and a future proof data-centric architecture.

Many customers operate in environments that demand high performance compute capabilities such as artificial intelligence (AI), deep learning and analytics. Data is at the centre of the AI revolution, Pure’s first mover advantage in NVMe, AI and ML provides a once-in-a-lifetime opportunity for its partners to be leaders in modern analytics and AI, and to become a trusted strategic resource in traditional IT and new analytics-driven lines of business.

Receiving the CRN Channel Award for Datacentre Vendor of the Year Award is an honor and reinforces the focus we have to not only deliver incredible solutions, but also deliver the best possible customer and partner experience in the industry. As we move towards 2019 we’re looking forward to continuing our work with partners to transform how organisations put their data to work. Thank you to our partners!