A Leader Again in the Gartner Magic Quadrant for File and Object Storage Platforms

We’re proud to announce that for the fourth year in a row, Pure Storage has been named A Leader in the 2024 Gartner® Magic Quadrant™ for File and Object Storage Platforms.

On the heels of our recognition as an 11-time Leader in the 2024 Gartner® Magic Quadrant™ for Primary Storage, this latest recognition rounds out the story. The shift to a unified data storage platform is the future—and the only way forward. 

Beyond the headlines and the hype, file and object applications are inherently demanding workloads. The current limitations of implementing AI, IoT, and analytics with bolted-on storage systems versus scalable platforms built from the ground up are becoming increasingly evident.

This is, and always was, a platform story. And it’s a story that we’ve been sharing since day one. 

Building the Vision for a Storage-as-a-service Platform for File and Object

Space travel has long attracted interest from around the globe. But, it’s a high-stakes project where even the mention of structural issues and mechanical failures sends any potential “space” tourists fleeing. It’s a classic, cautionary tale of the risk of executing ambitious projects without sufficient groundwork. 

It’s no different in enterprise IT.

About a decade ago, trends such as AI, analytics, and IoT started to take center stage, driving exponential growth in file and object data. The mounting challenges of unstructured data required a unified set of best-of-breed technologies designed specifically to scale—not another industry marketing diagram of disparate products hooked together. This is why Pure Storage has focused on building a unified, consistent storage platform where all data can access a single, global pool—simplifying management and eliminating multisystem complexities. The result is a single architecture, operating system, and control plane. 

The future of storage is a true platform—a unified pool of storage with cloud-like operations delivered as a service with guaranteed SLAs.

The Pure Storage Platform: Powering All Workloads from AI to Archive

We believe that our position as A Leader in the Magic Quadrant™ for Primary Storage Platforms certainly showcases the strength and reliability of our data storage platform. And we feel our Leader position in the Magic Quadrant™ for File and Object Storage Platforms only reinforces how the Pure Storage platform supports leading-edge technologies like generative AI and computer vision. 

We feel that our Leader position in both Magic Quadrants validates the power of the Pure Storage platform to meet all your storage needs. Legacy file systems, in particular, have become incredibly complex, adding layers of rigidity and risk over the last 20 years. Requiring pre-configuration of volumes, aggregates, and RAID groups that limit adaptability, the complexity only grows as the environments scale. As we continue to push the envelope with the recent launch of Real-time Enterprise File, these recognitions are a great reminder of the power of our platform to overcome the limitations of traditional file systems and meet the demands of modern applications.

Always-on Innovation

Pure Storage, as A Leader in file and object storage, continues to deliver the industry-leading platform, ensuring businesses stay ahead with a future-ready solution. Since being recognized as a Magic Quadrant™ Leader last year, we’ve continued to remain at the forefront of file and object storage innovation with some game-changing announcements in the following areas:

Delivering the Industry’s Most Consistent Storage Platform

The Pure Storage platform unifies all your file and object data on a single, as-a-service automated platform, eliminating the complexity of traditional storage. In the last year, we added 75TB DirectFlash® Modules (DFMs) and recently announced 150TB DFMs—the industry’s largest flash modules! This, along with usable capacity efficiency improvements across FlashBlade® models from 68% to more than 82%, has significantly improved cost-per-terabyte economics. We deliver better performance per RU, per watt, and per TB than any other scale-out platforms in the market.

The Optionality and Innovation to Forever Grow with You

The Pure Storage platform can power all your workloads from the most demanding AI environments down to traditional archive deployments. Our Evergreen architecture enables us to future-proof storage so that it’s continually improving and eliminates the need for significant, disruptive upgrades. Since the last Magic Quadrant™, we’ve announced the AI copilot for storage, the industry’s first generative AI copilot that represents a radically new way of managing and protecting data using natural language. In addition, FlashBlade now offers SMB protocol security enhancements such as Auth NIS/AD and SMB NTLMv2 authentication, improved file systems scale, and enhanced replication support. Customers can now also enhance their object capabilities with object WORM compliance, object lock, and S3 object versioning. Finally, our recently announced, industry-first Zero Move Tiering enables you to leverage multiple classes of performance from a single pool of storage, eliminating the complexity, sprawl, and overhead of legacy data tiering.

Industry-leading SLAs for Peace of Mind

We also have eliminated the risk of hardware ownership by delivering the only storage-as-a-service offering backed by binding SLAs and commitments. Evergreen//One™ offers a true, consumption-based service model. Pure Storage takes on the responsibility of delivering storage where it’s required, offering on-demand file and object storage with the flexibility and security of on-premises deployment. Since last year’s Magic Quadrant™, we’ve introduced Evergreen//One for AI which delivers storage performance guarantees to enable GPUs to support training, inference, and HPC workloads. In another industry-first, our new Universal Credits provide a flexible consumption model where you can commit spend upfront on subscription services like Evergreen//One and then consume these services in a cloud-like fashion with self-service activation.

We feel, together, these two recognitions demonstrate how Pure Storage excels across all forms of storage, positioning us to deliver in a world where seamlessly handling diverse data types will be more important than ever. For organizations leveraging cutting-edge technologies to build great things and reach new heights, the Pure Storage platform is the foundation—and the future. 

Download the full Gartner® Magic Quadrant™ report to see the evaluation and learn more about the Pure Storage platform.

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