Summary
Pure Protect //DRaaS shields your business from the rising threat of natural disasters. This cloud-based solution ensures data security, minimizes downtime, and enables rapid recovery, keeping your operations resilient against hurricanes, wildfires, and other unexpected events.
In an age where natural disasters seem increasingly common and severe, businesses must be prepared for the unexpected. From hurricanes battering coastal cities to wildfires scorching vast expanses of land, environmental disasters can strike with little warning, causing significant damage to physical infrastructure and severely disrupting business operations.
For companies dependent on technology, these events can be catastrophic, leading to data loss, extended downtime, and potentially, the permanent closure of the business. Fortunately, Pure Protect™ //Disaster Recovery as a Service (DRaaS) offers a lifeline, helping businesses recover quickly and effectively from such events.
Minimize Risk with Data That’s Always Available
Keep your data available in the event of disasters or accidents, regardless of your required recovery point objectives (RPOs) and recovery time objectives (RTOs).
The Impact of Natural Disasters on IT Systems
Hurricanes can flood data centers, wildfires can destroy IT infrastructure, and earthquakes can knock out power for days. Each of these disasters threatens not only physical assets but also critical business data and operations. For smaller businesses, the consequences can be especially dire. According to FEMA, 40% of small and mid-sized businesses never reopen after a disaster.
How Pure Protect //DRaaS Protects Your Business
Pure Protect //DRaaS offers a comprehensive, cloud-based solution that ensures data security and rapid recovery when disaster strikes. Key advantages include:
Cost-effective, scalable recovery: Rather than investing in costly secondary physical infrastructure, Pure Protect allows you to replicate virtual machines (VMs) to the AWS cloud. This ensures data is always protected securely and can be restored on demand, eliminating the need for a constantly running disaster recovery setup. Businesses can scale protection based on their evolving needs, keeping costs manageable.
Fast failover and minimal downtime: One of the key benefits of Pure Protect //DRaaS is its rapid failover capability. In the event of a disaster, businesses can switch to their cloud-based VMs within minutes. Recovery time objectives (RTOs) can be configured to significantly reduce downtime and enable your operations to continue without prolonged interruptions.
Data integrity and compliance: Pure Protect //DRaaS not only safeguards against data loss but also ensures compliance with industry standards. During and after disasters, your data remains intact, secure, and transparent—critical for businesses in regulated industries where compliance is non-negotiable.
Seamless testing for confidence: Testing disaster recovery plans is essential, and Pure Protect makes this easy with non-disruptive simulations. By regularly validating your disaster recovery plan, you can ensure it will perform effectively when a disaster occurs, giving your team the confidence to respond swiftly and efficiently.
Real-world Success with DRaaS
The benefits of DRaaS aren’t just theoretical. In real-world scenarios, businesses have used it to recover quickly from disaster:
- Hurricane Harvey (2017): A Houston-based law firm quickly resumed operations by switching to a cloud-based document management system, which had been implemented as part of their disaster recovery plan.
- Australian wildfires (2020): After losing their office to wildfires, an Australian company restored operations within 48 hours thanks to their offsite backup and recovery system.
- Texas winter storm (2021): An energy company in Texas maintained critical operations by using remote data centers and cloud services to ensure data availability despite local power outages.
These examples demonstrate the importance of disaster recovery planning, particularly the use of cloud solutions, and geographically diverse systems to mitigate the impact of natural disasters.
Steps to Implement DRaaS for Your Business
To protect your business from potential environmental disasters, consider the following steps:
- Assess potential threats: Understand the specific disasters likely to impact your location.
- Identify key systems: Prioritize the most critical data and applications for replication.
- Select a reliable provider: Choose a DRaaS provider that offers quick failover, real-time replication, and an RTO suited to your business needs.
- Regularly test your plan: Continuous testing ensures your team knows how to respond and that the plan works as designed.
Strengthening Your Business Continuity Plan
In today’s world, preparing for natural disasters is just one aspect of a comprehensive business continuity plan. The rise of cyber threats, such as ransomware and data breaches, further emphasizes the need for robust data protection. By integrating disaster recovery as a service (DRaaS) with a broader cyber resiliency strategy, businesses can safeguard their operations not only from environmental disasters but also from cyberattacks.
A well-rounded DRaaS solution like Pure Protect ensures that critical data is backed up in secure cloud environments, allowing rapid recovery in the event of a disaster—whether it’s a hurricane or a ransomware attack. This combination of disaster recovery and cybersecurity ensures that data remains intact, operations continue without disruption, and the business is protected from multiple threats. By adopting DRaaS, businesses can achieve both operational resilience and cybersecurity, giving them the flexibility to quickly adapt and recover from any disaster, digital or physical. Pure Protect //DRaaS can even be utilized as a clean room recovery solution for forensic investigation.
Is your business ready to handle both natural disasters and cyber threats? Ensure your data, systems, and operations are protected with a comprehensive DRaaS and cyber resiliency strategy.
Conclusion
Natural disasters can happen at any time, but with Pure Protect //DRaaS, you can safeguard your business from the worst outcomes. A solid disaster recovery plan can keep your data secure, minimize downtime, and help you recover quickly. With Pure Protect //DRaaS, your business is ready to withstand any environmental challenge and continue operating seamlessly.
Prepare for the unexpected. Explore how Pure Protect //DRaaS can strengthen your disaster recovery strategy today.
Written By:
Protect Your Organization
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