Embracing the Future: Transforming from Professional Services to Advanced Services

Pure Storage is shifting from traditional Professional Services offerings to a new Advanced Services lifecycle. Learn more about our new approach and how it helps clients achieve better outcomes.

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Summary

To deliver more specialized, efficient, and value-driven services, Pure Storage is moving from Professional Services to Advanced Services. This innovative lifecycle approach helps clients reach their goals more effectively and efficiently. 

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In the ever-evolving landscape of technology and business services, companies need to stay ahead of the curve to deliver unparalleled value and maintain strong customer relationships. At Pure Storage, we recognize this necessity and are excited to announce our innovative shift from traditional Professional Services offerings to our new Advanced Services lifecycle. Our new approach, embodied through Pure//Consult, Pure//Deploy, and Pure//Optimize, is set to redefine how we deliver, differentiate, and impress our clients. In this blog post, we’ll explore how this transformation enhances our service capabilities and contributes to the success and satisfaction of our customers.

The Need for Transformation

As businesses increasingly rely on technology to drive their operations, the demand for more specialized, efficient, and value-driven services has grown. Traditional Professional Services have served us well, but to meet the dynamic needs of our clients, we must evolve. Advanced Services allow us to provide more strategic, lifecycle-focused solutions that align with our clients’ goals and deliver a heightened level of impact.

Introducing Pure//Consult, Pure//Deploy, and Pure//Optimize

Our Pure//Consult service is designed to help clients navigate the complexities of modern technology landscapes. By offering strategic guidance and expert advice, we enable organizations to make informed decisions that drive their technology initiatives forward. We work closely with our clients to understand their unique challenges and goals, providing tailored insights that align with their business objectives. Our goal is to discover requirements, assess environments, and design customized solutions.

Key activities include:

  • Discovery sessions: We conduct in-depth discovery sessions to understand clients’ objectives, strategic goals, and pain points.
  • Requirement gathering: Detailed requirement gathering and definition informs the solution architecture and design.
  • Solution design: We craft tailored solution designs that address specific challenges and align with business priorities.
  • Validation and feasibility: Refining solutions through proof of concepts (POCs) and technical validation ensures feasibility and alignment.

With Pure//Deploy, we’ve redefined implementation services to ensure seamless execution and integration of various technology solutions. Our comprehensive deployment strategies cover every aspect of the process, from planning and design to automation and orchestration. This ensures that our clients’ solutions are not only deployed efficiently but also optimized for performance and scalability from the outset and enable continued growth. This phase focuses on making the solution real, ensuring a seamless transition, and accelerating time to value.

Core aspects encompass:

  • Implementation planning: Developing detailed migration, configuration, and deployment plans.
  • Onboarding and data migration: Managing the entire onboarding process, including data migration and adoption services.
  • Execution and validation: Ensuring all solutions are executed seamlessly and validated for performance and scalability.
  • Automation and orchestration: Utilizing automation tools and orchestration frameworks to streamline deployment processes, reduce manual efforts, and enhance overall efficiency.

Technology does not stand still, and neither should our clients’ solutions. Pure//Optimize represents our commitment to continuous improvement and operational excellence. By constantly monitoring, analyzing, and refining our clients’ technology environments, we help them achieve peak performance and stay ahead of emerging trends. Our proactive approach ensures that our clients always derive maximum value from their technology investments. We leverage audits, health checks, and tailored support models for sustained value.

Major components include:

  • Continuous monitoring: Ongoing monitoring of client environments identifies and addresses issues proactively.
  • Health checks and audits: Regular health checks and audits ensure optimal configuration, reliability, and performance.
  • Customized support models: Tailored support models provide specialized assistance that is aligned with client needs.
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Delivering Unmatched Value

Our shift to Advanced Services is not just about changing our service offerings; it’s about enhancing the value we deliver to our clients. Each component of Pure//Consult, Pure//Deploy, and Pure//Optimize is designed to drive specific outcomes that contribute to overall business success. By providing strategic insights, seamless execution, and ongoing optimization, we empower our clients to achieve their goals more effectively and efficiently. 

Differentiating in the Market

In a crowded marketplace, differentiation is key. Our Advanced Services position us as leaders in the industry, setting us apart from competitors who offer traditional services. By focusing on outcomes rather than just processes, we demonstrate our commitment to our clients’ success. This approach fosters stronger relationships and builds trust, as clients see us not just as service providers but as strategic partners invested in their long-term growth. We are moving away from SKU-based transactional Professional Services to a focus on consultative, lifecycle-led Advanced Services aligned with the Pure Storage platform.

Building Lasting Relationships

At the heart of our transformation is the desire to build deeper, more meaningful relationships with our clients. By aligning our services with their strategic objectives, we create a partnership based on mutual success. This relationship-driven approach ensures that our clients feel valued and supported throughout their journey with us, leading to higher satisfaction and long-term loyalty. We need to integrate services early in enterprise pursuits, ensuring they solve real customer problems and become part of the total cost of ownership (TCO) proposal.

Conclusion

The transition from Professional Services to Advanced Services marks a significant milestone for Pure Storage. With Pure//Consult, Pure//Deploy, and Pure//Optimize, we’re poised to revolutionize our ability to deliver exceptional value, differentiate ourselves in the marketplace, and build lasting, impactful relationships with our clients. As we embark on this exciting journey, we look forward to helping our clients navigate the complexities of technology and achieve unparalleled success. Together, we’ll redefine what it means to deliver technology services in the modern age.

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