Author: Toby Reid

Toby Reid is the director of the market intelligence team at Pure. Toby’s entire career has been within the IT industry, working for vendors in the enterprise and commercial data storage markets, primarily in market intelligence and competitive intelligence capacities. He was drawn to Pure by its confident position in-market, its innovative approaches addressing customers’ modern data challenges, and the sheer market opportunity for Pure’s all-flash goodness. Beyond well-understanding the competition’s offerings, their selling tactics, etc., he’s also focused on the trends which drive the fluid evolution of the data storage market and contributes related insight to help shape Pure’s co-evolving strategy.