Summary
Pure Storage’s ability to reach so many organizations worldwide is only possible through our partner ecosystem. This latest version of our program allows our reseller partners to jump on the breadth of net new and refresh opportunities in the market.
Over the past decade, all-flash data centers have reshaped the storage industry. At Pure Storage, we haven’t just witnessed this transformation—we’ve led it. Our innovation has helped organizations replace outdated storage architectures with solutions that are faster, more efficient, and built for the future.
But we’re not stopping there. The next technological revolution is here, and we’re entering a new era—the golden age of AI. Businesses are evolving rapidly, shifting to AI-driven strategies and consumption-based models, and they need a data infrastructure that keeps pace.
This is the moment for our partners to capitalize on an industry in transition—and we’ve reimagined our Reseller Partner Program to make it easier and more profitable than ever to capture this opportunity.
In this version of the Reseller Partner Program, we’re all about enabling high-impact and high-reward opportunities right out of the gate. We are more motivated than ever to give partners the tools to forge deeper relationships that will help meet the data storage needs of customers worldwide. With this in mind, we’ve redesigned the program by considering a few important things:
- A shift to solution-specific selling: Every partner—and every customer—is different. Whether you specialize in AI infrastructure, hybrid cloud, or enterprise data management, you need the right tools and insights to drive meaningful conversations. The program now includes a wealth of solutions-specific content geared toward product education and empowering you to meet your customers wherever they are in their storage journey.
- Streamlined operations and Pure Partner Intelligence: We’ve made significant updates to simplify your selling operations, including a more straightforward discounting and pricing framework. One of our newer tools, Pure Partner Intelligence, gives you actionable insights into your customer assets, helps you identify install base growth opportunities, and provides comprehensive visibility into sales performance—all through a single pane of glass.
- Enhanced profitability and incentives: Your expertise should be rewarded. We are announcing a new set of incentives for reseller partners, including enhanced Pure rewards for individual sellers and robust rebates for partner entities to help with their profitability and recognition of their investments in enablement, solutions, and services around the Pure Storage platform.
- The platform for the all-flash data center: We’re putting serious incentives behind partner-sourced competitive takeouts. If you’re ready to lean into this opportunity, drive change, and help customers modernize their storage, we’re here to support and reward you every step of the way.
And we’re just getting started! In a few weeks, we’ll be making dramatic updates to our Partner Portal to provide a more intuitive and streamlined experience—so stay tuned.
It’s Go Time. Here’s How to Get Started
Many of our new Reseller Partner Program features are available now, and we encourage you to explore them. If you missed our partner program webinar live, you can watch it on demand. Join us for one of our partner Pure//Fast Start events or at Pure//Accelerate® 2025 in Las Vegas on June 17-19.
For more information on the Pure Reseller Partner Program, visit the Partner Portal (login required). Let’s make FY26 the biggest year yet!
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