With Industry-wide Price Increases Looming, Pure Storage Reiterates and Maintains Commitment to Price Stability

Some data storage vendors are preannouncing price increases by as much as 70% in some cases. Pure Storage is committed to providing stability during uncertain times, and we are NOT raising prices.

Charlie Giancarlo

Oct 14, 2024

3 minutes

Cost Optimization Future of Data Storage

Summary

Price increases across the industry are putting pressure on enterprises and their IT budgets. Pure Storage is here to help you navigate this uncertainty and provide you with reliable and cost-effective storage solutions.

Enterprises, large and small, are experiencing an unprecedented series of price increases this year from software and SaaS vendors, as well as unpredictably high bills from public cloud vendors. These unexpected costs have put significant pressure on IT budgets.

Now, supply chain dynamics are impacting IT hardware availability and pricing. After price declines in NAND flash in 2022 and 2023, the same NAND flash has almost doubled in raw component price in 2024 as AI and other data center demands have increased. Surging demand for a limited supply of DRAM and NAND flash has led some data storage vendors who rely on these essential components to preannounce price increases—in some cases as high as 70%.

This is now pressuring enterprises to accelerate their purchase cycles and buy before prices go up—but they don’t have to.

Pure Storage is NOT doing this. We want to take this opportunity to reaffirm our commitment to providing stability during uncertain times. We provided price stability during the supply chain crisis several years ago, and we are doing it again during this temporary surge in DRAM and NAND flash costs.

The Pure Storage Price Commitment

Pure Storage is not raising prices. Our unique architecture, specifically our DirectFlash® Modules (vs. commodity SSDs), gives us an efficiency advantage including a significantly lower reliance on DRAM. This allows us to keep prices stable despite NAND flash price increases. More importantly, our commitment to providing the highest value and treating our customers fairly will always drive our pricing decisions.

We’re here to provide you with reliable and cost-effective storage solutions—full stop.

Concerned about Rising Costs? Leverage Competitive Pricing with a Pure Storage Trial

There’s no better time to explore what the Pure Storage platform has to offer. While other vendors may raise prices during uncertain times, we’re committed to offering an industry-leading data platform that’s not just competitively priced but also proven to drive down overall operating costs, increase efficiency, and greatly reduce the risk of storage outages.

It may feel like uncertain times with fluctuating prices on the horizon, but you can avoid uncertainty with Pure Storage. Even if you’re not ready to make an immediate switch, you can test-drive our products for valuable insights to improve your negotiating position down the road.

Wouldn’t you rather work with a partner that keeps your interests in mind even when you aren’t in negotiations for a new system?

Take the Next Step with Pure Storage

We invite you to reach out to us to discuss how we can assist you during this period of industry change. Whether you’re interested in exploring our products, setting up a trial, or simply seeking advice on navigating the current market conditions, we’re here to help.

Turn challenges into opportunities with Pure Storage and ensure your organization continues to thrive without compromise.

For more information, reach out to us.

The Pure Storage Platform