Pure Storage and Veeam Partner for Unrivaled Data Protection and Economics

In today’s data-driven world, there’s nothing more important than safeguarding critical information. Now, the partnership between Pure Storage and Veeam has sparked a new era in unrivaled data protection, offering unparalleled security to prevent data loss, minimal downtime during disruptions, and accelerated recovery so you can get back to business faster than ever. 

With the newly Veeam Ready validated FlashArray//E™ solution, Pure Storage and Veeam are combining strengths to solve critical pain points for our customers. At a time when cyber threats like ransomware are on the rise—and so are the cost and complexity of data protection and management—the tiered resiliency of Pure Storage and Veeam shows our commitment to end-to-end immutability combined with rapid recovery so organizations can ensure the safety of their invaluable assets. And with economics and efficiency that just keep getting better.

What’s needed to protect data today? And what’s getting in the way?

Your data is facing greater risks than ever. Cyber threats like ransomware can result in the deletion or destruction of critical data, leading to severe consequences from loss of productivity, revenue, and reputation to regulatory fines. Deletions pose similar risks; whether it’s a hacker or an inattentive employee who causes the damage, the impact can be equally substantial. Even after an incident has been contained, recovering data can inadvertently reintroduce malware into a cleansed environment, causing reinfection that starts the cycle all over again.

As organizations try to keep their data safe and available, they confront growing issues around cost and complexity. The initial purchase, deployment, and configuration expenses for data protection solutions can be overwhelming, while ongoing maintenance, support, energy, and downtime-related costs strain operational budgets. Major overhauls delivered as forklift upgrades can be resource-intensive and risky, impacting business operations and boosting TCO ever higher.

Meanwhile, the storage and management of expanding data volumes can leave IT departments bogged down in administrative complexity—especially when hybrid cloud environments pose intricate data management challenges calling for specialized tools and techniques. Juggling multiple tools for data backup can lead to confusion and error, incur additional licensing fees, and pull admins into repetitive training sessions when they need to focus on day-to-day operations.

At the end of the day, IT struggles to answer fundamental questions such as:

●      Are we confident we can recover from ransomware or accidental mass deletions?

●      Can we perform backups within operational windows?

●      Can we meet our data recovery SLAs—even during business hours?

●      Will we have to make tradeoffs between data cyber resilience and cost control?

How FlashArray//E Solves Modern Data Protection

To keep your data safe and available, you need to combine reliable protection with lightning-fast recovery. To make data protection sustainable and cost-effective, you also need to capture savings in capital and operational expenses while making efficient use of your storage resources. FlashArray//E is purpose-built just for this task—making this the best time yet to move to all-flash modern data protection. 

Tiered Cyber Resilience

With an all-flash architecture, FlashArray//E accelerates backup and recovery operations so you can perform high-performance backups at scale and recover data from storage snapshots more effectively than ever before. Multi-layered and end-to-end immutability provide complete protection against malicious encryption or data loss due to attacks or errors so your backups will be ready for you when you need them. Veeam’s orchestrated snapshot recovery restores individual files or emails with purpose-built Veeam Explorers to make it simple to retrieve specific items.

The cyber resilience enabled by Pure Storage and Veeam has already earned enthusiastic reviews from customers. “One of the biggest benefits of using Veeam is recoverability. Recovering data is significantly faster with Veeam because it integrates so well with Pure Storage,” says Jordan Tazewell, Disaster Recovery Engineer at Insight Global. “Veeam recovery has proven itself twice already—once during a system failure and a second time following user error. Each time we were able to get up and running in a very short time.”

Efficiency and Affordability

Veeam Universal Licensing and Pure Storage® Evergreen® subscriptions drive cost-efficiency by eliminating the need for costly re-buys and disruptive forklift upgrades. Customers can avoid burdensome ongoing maintenance and support while keeping their data protection solution up to date and healthy—all at a cost of ownership far below traditional disk storage. Deduplication efficiencies maximize storage utilization and system performance to help you maximize the value of your resources. “Veeam provides a range of capabilities and new innovations for data protection while also saving the business considerable money,” says David Loveless, Infrastructure Manager at Admiral.

At a time when organizations are under pressure to lower energy costs and promote green IT, Pure Storage can reduce energy consumption and emissions by up to 20% globally. With up to 20 times higher reliability, one-fifth the space and power, 85% less e-waste, and 40% lower TCO over six years, the Pure//E™ Family is a green-friendly choice in terms of both economics and sustainability.

Ease of Use

Simple to implement and use, FlashArray//E helps organizations recover quickly and easily from incidents. Jérôme Chapelle, Infrastructure Manager at Franprix, describes his experience using Veeam’s recovery functionality to restart services almost instantly after an interruption. “This critical task now only takes seconds when it used to take tens of minutes. Instant VM recovery, coupled with Pure Storage snapshots, provides us with a high level of efficiency in restoring our business applications on a daily basis and ensures a quick restart of production.” Describing the solution as simple, robust, efficient, and high performing, he notes that: “We were particularly impressed by its ease of use, which allowed us to design our tasks and execute them in a very simple manner; this could have been a major challenge for a small team like ours.”

 Pure Storage is an Elite partner in Veeam’s Alliance Partner program—you can learn more about it at this link. There’s a lot to research and consider as your backup and recovery ecosystem evolves to keep up with shifting business requirements, heightened cybersecurity initiatives, and other unknown needs that will appear over the horizon. Pairing Pure Storage with Veeam keeps you vigilant and ready to react quickly when needed.