Summary
At Pure//Accelerate® London, we announced several innovations to the Pure Storage platform. We continue to evolve the platform, enabling Pure partners to provide customers with a flexible, reliable, and agile future-proof solution.
Today, we were honored to welcome our valued Partners to Pure//Accelerate® London for what I believe marks a pivotal moment in our journey together. The energy in the venue was undeniable – an inspiring day of bold ideas, insightful keynotes, interactive breakout sessions, and strategic conversations that demonstrated one thing: we are in the midst of a transformation that will reshape the future of data storage.
As a leader in this space, I see our role evolving. We are no longer just providing storage solutions; we are redefining the very foundation of enterprise infrastructure. And at the core of this transformation are our Partners. Their passion for innovation and focus on delivering outcomes for customers are what make this journey possible.
But transformation doesn’t happen by chance. Our investment in the Pure Partner Program is deliberate to ensure our Partners have what they need to confidently lead with Pure. We are committed to empowering our ecosystem with the tools, insights, and innovations needed to not only meet the demands of today but to anticipate the opportunities of tomorrow.
The future of data storage is clear: agile, simple, with as-a-service models that allow customers to scale at the speed of business. Our Partners share this vision, helping lead our joint customers through their transformation journeys with the Pure Storage platform, which is not just about improving what we already do but fundamentally changing how businesses approach data. The Pure Storage platform delivers a unified, cloud-like experience across on-premises, cloud, and hosted environments.
With this in mind, today, we announced exciting new innovations that further advance our ability to lead in this space:
Real-time Enterprise File extends the Pure Storage platform, empowering partners to deliver a dynamic, adaptable customer experience that reconfigures in real time to meet the demands of modern applications, including AI, analytics, and traditional file workloads. It unlocks cloud-like efficiency with a global storage pool that automatically resizes and tiers storage on demand for even the most demanding workloads. Partners can easily extend their managed services or develop new offerings to support the evolving needs of customers.
Virtual Machine (VM) Assessment, available through Pure1®, expands existing Security, Data Protection, and Sustainability assessments by offering detailed insights into a customer’s VM environment. It identifies opportunities for cost optimization and provides Partners with the tools to offer services that enhance total cost of ownership (TCO) across the entire VM landscape.
Universal Credits flexibility allows Partners to blend StaaS and SaaS offerings into a single, unified solution. They can develop subscription-based models or packaged solutions that streamline customer spend across Evergreen//One™, Pure Cloud Block Store™, and Portworx* subscriptions. This offers Partners the chance to increase recurring revenue through flexible pricing structures.
And these innovations are just the beginning. From Zero Move Tiering to expanded support for cost-sensitive workloads and true storage-as-a-service for file through Evergreen//One, we are taking bold steps to lead the industry into a new era.
As we continue our Pure//Accelerate journey, one thing is clear: the future of data storage is being written right now. To those who joined us in London, and to those who will meet us on future stops of the Pure//Accelerate tour, we thank you for your leadership, your partnership, and your trust. Together, we are redefining the future of data. This is our moment—let’s lead it with boldness and purpose.
Go Orange!
*Available after GA
Pure//Launch
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