Announcing New Partner Capabilities & Celebrating Partner Achievements

Today, at Pure//Partner Forum, our annual partner event in Las Vegas, we had the pleasure of engaging with 450 of our valued partners. Throughout the event, I had the wonderful opportunity to meet some of our new partners and catch up with those I’ve enjoyed working with for years. 

As a 100% channel-driven company, we are 100% committed to our partners. They are an extension of our business, guiding our shared customers to digital transformation and powerful business outcomes. They drive customer success with our subscription-led data storage platform and solutions that provide unparalleled value, flexibility, and cost savings. We support their success with modern training, tools, and enablement that are grounded in our Pure Partner Program. 

Announcing New Capabilities for Partners

We are at the forefront of innovation with our Partner Program, laser-focused on enhancing its value for our partners. We continue to deliver on our program updates from earlier this year, with additional updates announced today at Pure//Partner Forum. 

The capabilities we launched today will help our partners drive greater operational efficiency and improve the overall customer experience. They include new incentives, billing automation, and intelligent visibility into customer assets to support and guarantee predictable recurring revenue streams in today’s services-driven economy. Our partners will benefit from the following enhancements:

• AI-powered asset management: Through the Pure1^® Assets dashboard, partners benefit from uninterrupted service and clear cost analysis during renewal periods with smart workflows. With industry-leading visibility into expiring subscriptions and AI-based recommendations, partners can turn renewals into planning and growth conversations for increased revenue while discovering new IT projects. 
• Digital master services agreement: Pure gives partners the ability to opt-in to a new self-service purchasing model which enables customers to subscribe to additional Evergreen//One™ services within Pure1. The new model includes partner margin and full account visibility for partners to track revenue growth. 
• Expanded partner intelligence: Further expanding on existing partner intelligence capabilities, partners gain new strategic insights, including account-specific KPIs, trends, and directed growth opportunities, and platform performance analysis to expose upsell opportunities and improve the customer experience. 
• Simplified invoice management: Pure’s Partner Invoice Management provides self-service invoice reporting, APIs, and an actionable dashboard so reconciliation time is significantly reduced or eliminated.

“In today’s business landscape, the significance of a robust partner ecosystem cannot be overstated. With both technology vendors and partners recognizing the collective effort needed to deliver comprehensive solutions to customers, an emphasis on a services-led delivery model is critical. Pure Storage’s evolving Partner Program, supported by the latest platform enhancements, plays a pivotal role in empowering partners to foster meaningful, value-added relationships with global enterprise customers.”

–Rob Brothers, Research VP, Datacenter and Support Services Program, IDC

Celebrating Our Pure Partner Award Winners

We also announced our 2024 Pure Partner Award winners. They were recognized for exceptional revenue growth, blazing trails with innovative solutions, pioneering offerings with our customers, and so much more. These Pure Partner Award winners are exceptional. We have grown together and supported our mutual customers for years. I am truly grateful for their dedication and shared vision for our continued impact, as we couldn’t lead without them. I also feel truly privileged to lead the team of Puritans who support our partner ecosystem. 

As I lean into my 10th year at Pure Storage, I see tremendous opportunity for all of us. We can build even greater value for our customers and for our shared business growth. When we work together and embrace the Orange, we’re unstoppable.  

Please join me in congratulating our 2024 Pure Partner Award winners!

If you missed Pure//Partner Forum or Pure//Accelerate^® or weren’t able to attend all the sessions on your list, you can catch our partner-only webinar on July 8, 2024, at 8am PT/11am ET: 

What You May Have Missed from Pure//Accelerate & Pure//Partner Forum

Learn more about our Pure Partner Program.