VMware Technology Alliance Program & Pure Storage

This blog on the partnership between VMware and Pure Storage was co-authored by both Sifiso Ngwenya and Elizabeth Bagnas.

For over a decade, VMware and Pure Storage have been on a mission: empowering businesses to unlock the full potential of their virtualized environment to manage their multi-cloud workloads. Pure Storage, a VMware Technology Alliance Program Member, isn’t just about flashy hardware; it’s about delivering a flawless modern data experience tailored to businesses leveraging VMware solutions. Why? 

Because it’s built on a bedrock of deep technical partnership that transcends mere marketing speak. It’s about co-designing solutions that tackle real customer pain points and extend the reach of both platforms beyond corporate boundaries.

“Our partnership extends beyond technology,” emphasizes Mark Bridges, Head of Alliances, Pure Storage. “It’s about fostering a culture of collaboration, understanding customer needs, and building solutions that truly make a difference.”

Amanda Shoemaker, Head of Global Technology & ISV Partnerships, VMware by Broadcom, echoes this sentiment: “The VMware Technology Alliance Program allows us to combine VMware’s platform leadership with Pure Storage’s innovation in storage to create a synergistic force that benefits our customers immeasurably.”

Pure Storage provides a simple and optimized storage and container data services platform for VMware-based environments. As one of the select VMware by Broadcom Advanced Technology Partners, Pure Storage continues to jointly innovate with VMware through native feature integrations, and our design partnership initiatives deliver on private and multi-cloud customer innovation and VMware Validated Design certifications. “This isn’t just a vendor partnership; it’s a synergy fueled by customer needs. Pure Storage has been a design partner on numerous VMware solutions and provides Day 0 support for new features, ensuring you have the latest and greatest at your fingertips,” shared Mark Bridges, Senior Director, Strategic Alliances, Pure Storage. 

These joint ventures have led to Pure being VMware Ready certified. “We welcomed Pure Storage as a member of the prestigious VMware Ready program, the most rigorous integration program in VMware’s ecosystem,” said Jenn Wahl, Director, Technology Alliance Program, VMware. “VMware Ready assures our customers that Pure solutions are interoperable and optimized for the VMware platform.”

Are you ready to experience the power of VMware and Pure working together? Visit the VMware Technology Alliance Partner page to explore joint solutions, attend webinars, and connect with experts who can help you unlock the full potential of your virtualized environment.