Summary
For nine consecutive years, Pure Storage has maintained an NPS of 80+ while growing our customer base from hundreds to thousands. Year after year, our world-class NPS shows that we listen to our customers and act on their feedback and in their best interests.
Pure Storage just landed an audited Net Promoter Score (NPS) of 81 for 2024.
Yawn, right? We get it—it’s easy to receive this news as another company patting itself on the back for its NPS.
Sure, we’re taking a lap, but here’s the thing: It would be a mistake for us and our customers to miss the real meaning behind our score. You might know that an NPS is calculated from a response to one question: “How likely are you to recommend our company to a friend or colleague?”
In short, an NPS reveals what customers truly believe about their experience with us—and that’s worth talking about.
And the story isn’t just that we logged a world-class NPS of 81 (the average NPS in the tech industry is 35). It’s that we’ve held an 80+ NPS for nine consecutive years while growing from hundreds to 13,000 customers today. It’s a narrative of innovation and the values, discipline, and long-term bets that have set industry benchmarks. What our latest NPS shows, year after year, is that we listen to our customers and act on their feedback and in their best interests. We take seriously the fact that customers frequently highlight the exceptional ROI they achieve with Pure Storage.
Consistency, trust, and the success in innovating for our customers—that’s what a decade of our NPS represents.
Same Values, Different Scale
We started this process in 2014 when we had some 700 customers. We placed a premium on auditing our NPS to build and earn trust and credibility. Conducted by Medallia and certified by OCX Cognition—both reputable pros—our NPS has consistently scored at 80 or above.
How does that consistency happen?
We’ve had the same Evergreen promise for 15 years. It’s not a service, and it’s more than an architecture—it’s the manifestation of a steadfast belief that storage can be more reliable and always modern, more efficient, and a whole lot simpler anywhere and any way we help customers.
We ironclad our ability to deliver on those values with service-level agreements. Our SLAs are the business end of the trust equation—helping customers rely on Pure Storage for their storage needs at scale without compromising on the standards reflected in an 81 NPS. No downtime? We invented that SLA for storage. Sustainability guarantees for cost and power? We were the first to implement them. No data loss, no migrations, and cyber-risk guarantees? Same story.
Flash Forward
While we greatly value industry benchmarks like the Gartner® Magic Quadrant™ and our recognition by them, an audited NPS is the clearest snapshot of our customers’ beliefs—and no one in our industry has delivered a certified NPS as consistently high as Pure Storage.
In a world where data management and storage are integral to business transformation, a “good enough” approach to storage no longer meets the standards customers deserve.
We’ll continue to push the envelope because our purpose remains the same today as it was when we started out 15 years ago: to create a reliable, easy experience by making storage ready for whatever the enterprise faces. Today that’s creating a unified data management experience from a stubbornly fragmented storage business. We’ll talk to anyone about our adaptable, software-defined architectures to help them anticipate change, break out, and stay secure. In the end, what customers can achieve is all that matters.
So what does it mean to be the best, then? Is it any company’s NPS at one point in time, or a decade-plus of consistent NPS excellence and customer satisfaction while growing our customer base thirtyfold?
You probably know where we stand on that question, and we hope you agree. If you can do that for a decade while meeting needs that are unique to every customer, then we can argue about who’s best.
And that’s something we don’t plan on changing.
“In my experience, few companies achieve what Pure Storage has: a world-class NPS maintained for nearly a decade while growing their customer base exponentially. That’s the definition of consistent excellence in the eyes of their customers.”
–Richard Owen, CEO and Founder, OCX Cognition
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