2023 Pure Partner Program Enhancements

We evaluate changes and enhancements to our partner program annually to ensure we continue to offer competitive benefits to our Pure Partners. See what’s new for 2023.

Pure Partners

Since our first transaction, Pure has been a 100% partner company. We have partnerships with large, global companies that can help with enterprise infrastructure needs. We have local and regional relationships where the rep knows the customers on a first-name basis.

Each partnership serves a vital purpose. Now, new enhancements to our partner program will yield even more opportunities. 

1) An ESG Focus with More Sustainable Options 

The need to reduce carbon emissions is table stakes in many deals around the world, and Pure is here to help our partners when those discussions begin. The more our partners know, the more deals they can pursue and win.

This year, our focus on environmental, social, and governance (ESG) has expanded. We’ve added more training and assessment courses to enhance a partner’s ability to drive deeper conversations with customers. We’ve designed a Sustainability Specialist training for partners to familiarize themselves with energy consumption requirements. We’re also putting our partners in the best position to deliver sustainable options, such as Pure’s Evergreen® subscription solutions, by creating a greater emphasis on ESG.

2) The WaveMakers Program

Pure’s WaveMakers program is a complementary program designed to support partners who are technical experts. WaveMakers provides opportunities for our tech-savvy partners to earn certifications and gain rewards throughout the year. Members of the WaveMakers community get access to exclusive events, content, roadmaps, beta testing, training, and much more. It’s a great companion to the Pure Partner Program.

3) More Elite Level Benefits

At Pure, all Elite partners sell the entire Pure portfolio, including FlashArray, FlashBlade®, Evergreen, and Portworx®. The Elite level of our program offers partners more: more training options, more field support, and more rewards for growing their businesses with Pure solutions. In fact,

We also provide tools for Elite partners to quote, win, and close deals faster. It saves them time and shortens the sales cycle when don’t need to rely on Pure account managers in every deal. Our Elite partners can also leverage Market Development Funds to support their growth. For customers, working with Elite partners provides a better buying experience when they’re uncomplicating their data storage.

Engage with The Orange

Pure’s partner ecosystem spans all routes to market: Resellers, Distributors, Global System Integrators, Managed Service Providers, and Technical Alliances. We pride ourselves on working with the best of the best. So tell me, do you think you’d look good in Orange? 

Check out the Pure Partner Program