Summary

With today’s rapid pace of technological advancement, it's time to fundamentally rethink infrastructure. With advanced automation, intelligence, reliability, SLAs, and security features, the Pure Storage platform is setting new industry standards and helping organizations on their transformation journey.

Albert Einstein once quipped, “We cannot solve our problems with the same thinking we used when we created them.” This quote has never been more relevant, as IT today faces a critical inflection point. Rapid technological advancements mean evolving infrastructure to support future organizational demands driven by exponential growth in data, especially for emerging use cases like AI. In fact, over half of all IT budgets will soon be dedicated solely to AI! Without new innovative IT delivery methods, we risk falling behind.

It’s time to fundamentally rethink storage—from traditional to transformational. Say goodbye to fragmented, inflexible, hard-to-manage storage and experience dynamic, intelligent, unified, and as-a-service-based storage that evolves continually with your business needs.

Today, Pure Storage is taking a significant step forward to assist customers on their transformational journey. We are expanding our Pure Storage platform with advanced automation, intelligence, reliability, SLAs, and security features, setting new industry standards and delivering unmatched value to our customers.

With the Pure Storage platform, organizations can embrace a new transformative approach to deploying, scaling, and managing data intelligently—perfectly designed for AI. We minimize risk by eliminating the uncertainties and complexities of long-term storage planning, transitioning to a straightforward, secure, as-a-service platform that spans on-prem, cloud, and hosted environments.

Free Up Your Time and Resources

Your time is valuable. It doesn’t have to be spent looking through documentation, poring over dashboards, or simply getting up to speed on a new system. There’s a better way.

Simplicity Delivered through a True Services Experience

Imagine a world where a storage administrator can deliver storage based solely on capacity, protocol, and performance. This administrator can define a service, set customizable presets, automate repetitive tasks, pull from a global pool of storage to support any enterprise workload, and provision storage for a database with a single command.

We’re making that world a reality with our next release of Pure Fusion™. Now fully integrated into our Purity operating system, Pure Fusion is available to everyone with no external components or additional licenses required. Administrators can reduce labor, complexity, and risk with a unified system that can incorporate new arrays and deploy workloads using configuration policies in just a few clicks. Focus on managing your entire fleet of storage with best practices and organizational standards as opposed to individual boxes. Designed to be fully backwards compatible and maintain existing integrations, Pure Fusion frees up your staff to focus on higher-level tasks while delivering unmatched simplicity to optimize your storage infrastructure.

Streamlining Storage Management with an AI Copilot

Pure Storage has introduced an industry-first AI copilot, delivering a radically new way to manage your storage infrastructure. Available directly through the Pure Storage platform, the AI copilot empowers everyone in your organization to leverage aggregated insights from tens of thousands of arrays deployed in the field and direct knowledge of your infrastructure to simplify the complexities of storage management. Using natural language, simply prompt the copilot to get detailed assessments, actionable recommendations, or even a benchmark ranking of your security policies according to industry standards—all in seconds. When AIOps meets generative AI, simplicity and productivity are the results.

Operationalize AI throughout the Business 

Gone are the days when AI initiatives were isolated to your R&D environment, unable to be deployed in production. The Pure Storage platform is enterprise-ready, so you can accelerate AI across your business.

Evergreen//One, Optimized for AI

Projecting future storage capacity needs for AI workloads can be nearly impossible. Because AI is experimental and iterative in nature, your data requirements, performance needs, and capacity demands can evolve unpredictably. Deploying too little storage creates performance bottlenecks for your expensive GPU, data science, and AI development investments, while overprovisioning leads to cost inefficiencies when dollars could be spent on valuable AI resources. Traditional storage vendors, with their legacy three- to five-year tech refresh cycles, don’t deliver the agility to meet the moment. 

You need storage that just works for AI, so you don’t have to spend all your time optimizing storage for AI. Rather than saddling you with the costs of deploying too much or too little storage, we’ve introduced a new approach designed for the AI era. 

The new Evergreen//One™ for AI guarantees the right amount of performance based on the maximum bandwidth requirements of your GPU clusters. That means you get all the performance needed to keep your most valuable AI resources fully utilized. Best of all, there is no performance ceiling. If you need multiple terabytes (TBs) per second for your DGX SuperPOD-scale AI clusters, we’ve got you covered. 

With predictable spend per month and the certainty of an SLA, you get the storage performance and capacity you need today, with the flexibility to scale cost-effectively tomorrow.  

Secure Application Workspaces for Containers

Accelerate the pace of innovation by making storage infrastructure transparent to application owners without sacrificing security, independence, or control. 

While containerization is becoming a preferred method for deploying and managing AI applications, these containers often require an isolated, secure, and resource-optimized storage environment. That’s why Pure Storage has integrated our container data management platform, Portworx®, with secure multi-tenancy at the storage layer, giving individual application owners the ability to operate their own storage environment independently. 

Our new Secure Application Workspaces combines secure multi-tenancy with policy governance and Kubernetes container management to enable integrations between mission-critical data and AI clusters. By delivering control to application owners, you can enable groups within your organization to provision and manage apps directly, unleashing productivity across the organization, while maintaining security and compliance.

Future-proofing Enterprise AI with NVIDIA DGX SuperPOD 

We believe in helping you solve today’s problems and preparing you for tomorrow’s challenges. Our long-standing partnership with NVIDIA delivered amongst the industry’s first NVIDIA DGX BasePOD certifications, NVIDIA OVX validation, and retrieval augmented generation (RAG) reference architectures. Expanding on this pioneering collaboration, Pure Storage expects to be a certified storage solution for NVIDIA DGX SuperPOD by the end of 2024. The combination of a turnkey, fully validated NVIDIA DGX SuperPOD design with storage performance guarantees delivers an Ethernet-based solution for large-scale training and inference that ensures simpler integration for enterprises at scale. By consolidating data on a proven platform optimized for AI, customers can eliminate data silos and accelerate the productivity and velocity of their AI engineers and data science teams. 

The Pure Storage platform uses up to 85% less power than alternative all-flash storage vendors, solving power constraints in large AI clusters and power-capped data centers. Customers also get future-proof storage capability with non-disruptive upgrades and the ability to scale for both capacity and performance as AI workload needs grow. Combine that with Evergreen//One for AI and experience guaranteed performance up to multiple terabytes (TBs) per second, even for your most intensive workloads. Our partnership with NVIDIA is bringing AI solutions for vertical industries including healthcare and life sciences and financial services. We’re reimagining storage as a service (STaaS) with innovation in Evergreen//One to ensure that you have the most agility to support AI moving forward. 

Supporting AI at Scale

If data is the lifeblood of your business, then data centers are its beating heart. And just like yours, there’s a limit to how much of a workload it can handle before it reaches a physical limit. 

Pure Storage continues to set the efficiency standard, consistently pushing the boundaries of what’s possible with flash storage. Last year, we increased our DirectFlash® Module (DFM) density to the industry’s largest flash drive at 75TB. Later this year, we plan to double it to 150TB. We expanded our FlashArray//E™ chassis capacity by 40%. And we introduced 30 petabyte (PB) scalability in a single namespace on FlashBlade®, for a more efficient data center. Now you’re ready to tackle even the biggest AI challenges. 

True to our core, customers can adopt these new products and features without planned downtime or disruption to operations. 

Boost Your Data Resiliency

In the modern threat landscape, it’s a matter of when, not if, your organization will be impacted by a cyberattack. That means that it’s more important than ever to protect your data, detect threats and anomalies, and recover quickly in response to an attack.

We’ve built a platform that does just that. By providing a predictable backstop of SLA-backed services and AI-driven tools, we’ll help you rapidly restore normal business operations in the event of a disruptive event. 

Intelligent Security Capabilities in Pure1 

We’ve expanded our anomaly detection capabilities in Pure1® by using AI-powered machine learning models trained on historical data from thousands of customers to detect unusual activity, malicious behavior, ransomware, and denial-of-service attacks. Pure1 also helps you recover after an attack by identifying restore points, so you can get your systems back online quickly.  

It’s not just about recovery. With the new Pure1 Security Assessment, you can get a resiliency score that reflects the strength of your security posture across your entire fleet. By providing actionable recommendations aligned to security best practices, the new Security Assessment improves cybersecurity and helps your organization ensure compliance.

Also in Pure1, we’ve enhanced our self-service upgrades (SSUs), enabling you to bulk upgrade several arrays in a series. This means users can perform fleet-wide upgrades rather than manual, per-array upgrades. By eliminating these repetitive tasks, you can reduce the risk of human error while saving time.

Cyber Recovery, Guaranteed

When the chips are down, you need someone who’s going to be on your side and help get things back to normal. 

Building on the first-of-its-kind ransomware recovery SLA, Evergreen//One is expanding its coverage to include disaster recovery scenarios as well. This new and improved Cyber Recovery and Resilience SLA includes building a custom recovery plan, shipping clean hardware within a defined SLA, onsite installation by Pure Storage professionals, and additional professional services to migrate data. 

That’s not all. In collaboration with you, our Pure Advanced Services team will create and maintain a comprehensive cybersecurity strategy, deliver quarterly resilience assessments, and provide Pure-assisted remediation services for any issues identified, ensuring you’re always prepared. 

And while we can’t guarantee that you’ll never be impacted by cybercrime, we can (and do) guarantee that Pure Storage will be there to help rapidly restore normal operations.

Guaranteed Outcomes, Delivered as a Service

IT and business leaders alike find themselves tasked to do what seems impossible. They need to deliver guaranteed outcomes across the organization today while simultaneously planning for future states tomorrow that are completely unknown—all while optimizing cost to do more with less. How can this be done? 

We have the answer. With a combination of an Evergreen//One subscription, SLA-backed services, and the power of our Pure1 AIOps management, you’re free to innovate as you wish while we take care of the rest.

Guaranteed Performance

Our Evergreen promise means continuously improving services for your most performance-intensive workloads, delivered non-disruptively. And we’re raising the bar again. The Evergreen//One Unified Block and File Ultra and Premium tiers will see an increase of 50% in their guaranteed performance levels. These increases ensure that customers continue to receive best-in-class performance across their storage estate and are delivered at no additional cost to you.

AI-powered Flexibility

Planning for the future should be simple and you shouldn’t have to worry about on-demand charges as your needs change. That’s why we’re introducing AI-powered Reserve Expansion in Pure1 to model your usage and recommend expansion of reserve commitments before you reach on-demand usage levels which are billed at standard rates versus the discounted reserve rates. These timely recommendations are designed to help you consume storage in the most cost-effective way at all times, avoiding surprise charges.

Cost Optimization Made Easy

De-risk your storage operations with the new Evergreen//One Site Rebalance SLA. This SLA empowers you to flexibly consolidate or reallocate unused reserve commitments across sites and contracts once per year, including any services to relocate physical systems and replicate data if necessary. 

This means if you need to retire an array or even a whole data center because a project ended or is no longer necessary, simply shift the unused reserve commit to another active subscription. You can do all of this with a full white-glove server relocation service without having to worry about going through another procurement cycle. 

Conclusion

The reality is this: To thrive in an unpredictable environment, you need a foundational storage platform that is simple, reliable, agile, and efficient—all at once. A platform that offers true non-disruptive updates, a single multi-cloud OS, a single control plane that gets better over time, and true as-a-service flexibility to meet all of your business needs. A platform that unlocks your resources to do more, enables AI to work for you, and secures and recovers your data, all while delivering guaranteed business outcomes flexibly.

And best of all, you don’t have to be Einstein to be successful in this new age of data. You have to be you. And we’re here to help.

Join us on July 10, 2024, to see our latest innovations for AI, cyber resiliency, and application modernization. Register now for the Pure//Launch webinar.