Pure Storage Raises the Bar with NVIDIA Cloud Partners and AI Data Platform

For well over a decade, Pure Storage has been on a mission to simplify data storage for enterprises of every size and industry. We’ve built our reputation on delivering the performance, reliability, and ease of use that modern workloads demand—helping hundreds of customers harness the power of AI. 

As AI adoption accelerates, organizations need infrastructure that can support these workloads at scale. Today, we’re excited to announce two major advancements that strengthen our commitment to AI innovation:

1. Expanding AI infrastructure with the NVIDIA AI Data Platform—A powerful enterprise storage and compute integration that enables AI-driven insights in real time
2. Achieving high-performance storage (HPS) certification for NVIDIA Cloud Partner (NCP) reference architectures—Ensuring AI cloud providers and enterprises have certified storage solutions that meet NVIDIA’s performance and scalability requirements

Together, these milestones reinforce our deep partnership with NVIDIA, delivering best-in-class AI storage solutions that help organizations scale and optimize their AI infrastructure.

Elevating AI Storage with the NVIDIA AI Data Platform

NVIDIA and Pure Storage have a long-standing partnership, bringing the latest technologies and validated solutions to organizations seeking to infuse their business with AI. Our collaboration includes support for the NVIDIA AI Data Platform for Enterprises, a next-generation AI infrastructure that integrates enterprise storage with NVIDIA-accelerated computing to power AI agents with near real-time business insights.

Pure Storage enhances this collaboration by delivering a high-performance, future-proof AI infrastructure that simplifies data management, reduces costs, and accelerates time to insight. The key benefits Pure Storage brings to this partnership include:

• Ultra-fast performance and flexible data access: FlashBlade^® delivers ultra-low latency, high-performance file and object storage, allowing AI applications to choose the most efficient protocol for optimal performance.
• Hyperscale-level efficiency and reliability: Built with the same QLC-based DirectFlash^® modules used by hyperscalers, Pure Storage eliminates inefficiencies of traditional SSDs, offering higher reliability and capacity at a lower cost.
• Always-modern storage with non-disruptive upgrades: Evergreen^® architecture ensures FlashBlade stays up to date, enabling seamless scaling without downtime or costly data migrations.
• Agile AI workflows with Kubernetes integration: Portworx^® by Pure Storage enables fast, secure, and reliable Kubernetes storage with built-in auto-scaling and portability, making AI data ingestion and real-time analytics effortless.

Strengthening AI Infrastructure with High-performance Storage Certification

We’re also thrilled to announce yet another milestone: Pure Storage is now officially high-performance storage (HPS) certified for NVIDIA Cloud Partner (NCP) reference architectures with HGX H200 or B200 GPUs, further strengthening our collaboration with NVIDIA. This NCP certification builds on our previous NVIDIA DGX BasePOD and NVIDIA DGX SuperPOD certifications, further solidifying our role as a trusted storage provider for AI workloads.  

The NVIDIA-certified storage designation validates that Pure Storage meets enterprise-grade AI workload requirements, ensuring organizations deploying AI factories based on NVIDIA Enterprise Reference Architecture guidelines have access to high-performance, scalable storage.

These certifications provide NVIDIA Cloud Partners and enterprises with the confidence that their AI infrastructure is built on a foundation of reliability and performance. With Pure Storage, customers can deploy AI infrastructure faster and more efficiently—scaling with ease as AI demands grow. 

Why Certification Matters for NVIDIA Cloud Partners and Enterprises

NVIDIA high-performance storage certification is specifically designed to help AI cloud providers and enterprises reduce the time and cost of deploying AI solutions at scale. It ensures infrastructure components remain reliable, efficient, and scalable no matter how dynamic the AI landscape becomes. By choosing the certified Pure Storage platform, NVIDIA Cloud Partners (NCPs) and enterprises can accelerate time to market while delivering a best-in-class customer experience.

With the Pure Storage platform, NCPs and enterprises can quickly meet surging AI demand, easily adapt to new workloads, and rest assured that critical data is protected and always accessible.

Key Benefits of Pure Storage for NVIDIA Cloud Partners and Enterprises

• Performance and scalability: AI cloud providers and enterprises can confidently deploy AI solutions knowing their storage meets NVIDIA’s performance and scalability benchmarks.
• Non-disruptive upgrades: Zero-downtime hardware and software refreshes make it easy to stay ahead of ever-evolving AI workloads and capacity needs without impacting performance or availability.
• Multi-tenancy and quality of service (QoS): Cloud environments rely on sophisticated resource sharing, and Pure Storage enables each tenant to receive predictable performance. Integrated QoS controls prevent “noisy neighbors,” maximizing accelerated computing and user satisfaction.
• Security and reliability: Our solutions deliver enterprise-grade 99.9999% reliability, including features like end-to-end encryption, ransomware mitigation, and rapid breach recovery.

Going above and Beyond

Building and running large-scale AI environments isn’t just about meeting the requirements of NVIDIA’s high-performance storage certification for NCPs and enterprises—it’s about surpassing them in every aspect. Pure Storage leveraged its experience working with some of the largest AI environments in the world, including CoreWeave and Meta RSC, to introduce innovations that AI cloud providers and enterprises can readily adopt. By delivering guaranteed performance, seamless upgrades, unified resource provisioning, and self-managing storage, we help AI cloud providers push the boundaries of AI infrastructure.

Our deep-rooted commitment to radical simplicity and reliability ensures cloud providers run smoothly and reliably, making AI infrastructure easier to manage and scale, setting a new benchmark for AI infrastructure management.

Additional Benefits of Pure Storage for NVIDIA Cloud Partners and Enterprises

• SLA-backed performance and uptime guarantees: Pure Storage provides NVIDIA-certified storage with the world’s most flexible storage subscriptions, offering SLA-backed performance and uptime guarantees including a first-of-its-kind ransomware recovery SLA—enabling consistent experiences and peace of mind for AI cloud providers and enterprises. 
• Evergreen (always-fresh) infrastructure: Our unique Evergreen model ensures your infrastructure stays modern without forklift upgrades or maintenance disruptions. 
• Single control plane: Manage and orchestrate your global storage footprint through Pure1^® and Pure Fusion™, simplifying operations and enabling real-time visibility across multiple regions and data centers.
• Simplicity: A hallmark of Pure Storage is the intuitive, self-managing design of our platform, minimizing operational overhead. 

In short, Pure Storage transforms day-to-day operations for NCPs and enterprises, delivering the powerful combination of high performance, lower TCO, and frictionless management at scale.

Ready to Explore What’s Next?

We’re continually innovating new ways to help NVIDIA Cloud Partners and enterprise customers excel in the rapidly expanding AI and LLM universe—delivering the performance, interoperability, and seamless scaling that your customers expect.

If you’re an NVIDIA Cloud Partner or enterprise organization, connect with our team at NVIDIA GTC 2025 to learn more about how the Pure Storage platform can be the key to unlocking frictionless, powerful, and future-ready AI deployments.

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