I’m proud to share that for the ninth straight year, Gartner has recognized Pure Storage® as A Leader. And for the third year in a row, Pure Storage is positioned highest for Ability to Execute and furthest for Completeness of Vision in the newly published 2022 Gartner® Magic Quadrant™ for Primary Storage.


When I first evaluated Pure two years ago, I thought it was unusual to discover that a company as relatively new as Pure had taken the pole position in a core enterprise market like storage. Now I’ve learned why it has gone from startup to a Leader. 

Pure is a market disruptor. First, it pioneered the designed-for-flash enterprise array–and then flash economics swept primary storage. Then Pure innovated with new as-a-service business models–and other companies followed. So it makes sense that the company that first innovated in appliance simplicity and all-flash speeds would continue innovating with the simplicity and speed that customers expect from the cloud.  

From our perspective, this vision for the future–and the ability to execute on it–is validated from today’s recognition as A Leader in Gartner Magic Quadrant for Primary Storage. On a day like today, I am incredibly grateful to call myself part of Pure. 

There’s More to Do

Before Pure entered the market thirteen years ago, complexity, cost, and poor customer experience were the norm. Customers thought that the never-ending disruptive buy-and-replace cycle every few years was just to be expected. How things have changed! 

The storage market stands on the cusp of another wave of disruption. As flash continues to continue the inexorable trend towards replacing spinning disk, customers will demand higher flash performance, density, and sustainability. More importantly, customers will evolve beyond individual appliances, and will demand the speed and simplicity of the cloud behind the firewall, with dynamically pooled, automated storage, everywhere.

While compute and networking have leapt ahead, storage has been held back by legacy technology and processes. To deliver on the promise of cloud anywhere, storage needs to evolve to become more like a hyperscale experience, in both automation and self-service. Today’s report demonstrates who holds that vision and who can deliver on it.

Why Customers Choose Pure

We wouldn’t be where we are today without the trust and loyalty of our customers. This is reflected by our latest Net Promoter Score of 85, which is 60 points higher than the industry average. Here are a few recent customer stories that showcase how Pure helps organizations increase agility and resilience in their business operations. Pure enabled:

  • AutoNation to lead the digital-first transition for online auto retail sales in only three months
  • SiriusXM to improve performance while simplifying management in only a  fraction of the previous footprint in SiriusXM’s new data center
  • PNC to strengthen business continuity, keeping critical banking services running for clients and employees
  • Admiral, enabling rate change calculations 98% faster, reducing power and cooling costs by 74% annually
  • St Joseph’s Health, minimizing interruptions to hospital operations through robust data protection capabilities

Innovations in 2022

In 2022, FlashArray continued to deliver on its promise to provide industry-leading new features and solutions that help our customers improve their desired outcomes. Here are a few of the highlights:

Thank You for an Incredible Year—More Awaits in 2023

2022 was a monumental year for Pure Storage. Cloud operating models became real; flash economics accelerated; and the market has shifted towards simpler, faster, more automated. Please stay tuned. We can’t wait to share what we have in store for you in 2023!

 Download the 2022 Gartner® Magic Quadrant™ for Primary Storage.

*This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Pure Storage.
Gartner, Magic Quadrant for Primary Storage, Jeff Vogel, Joseph Unsworth, Chandra Mukhyala, 17 October 2022/.  GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.
Disclaimer: Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Shawn Hansen is VP and General Manager for the FlashArray Business Unit, responsible for engineering and product.